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eMusic Unveils New "A+R Access + Rewards(C)" Benefits Program at SXSW

Exclusive Club Member Offering Adds New Dimension to Music Retail Experience

At a lunchtime event at South By Southwest (SXSW), eMusic, the digital music club, today announced a new initiative: eMusic A+R Access + Rewards©. Starting today, U.S. eMusic members will get even more value from their subscriptions, with exclusive experiences, offers and discounts from select partners connected to the music world. The new program will help eMusic's enthusiastic membership connect with music in a deeper, multifaceted way, and further sets membership in eMusic apart from other digital music retailers.

eMusic A+R Access + Rewards© offers special access to selected clubs and festivals, opportunities to connect with artists, deals on music hardware accessories, discounted entry to music museums such as the Rock and Roll Hall of Fame, suggested ways to support the broader music community and encompasses all of eMusic's existing music download promotions. New offers will be added on an ongoing basis.

"Being an eMusic member means more than just buying music. eMusic's new A+R Access + Rewards program has an opportunity to create a deeper, more immersive experience for fans that feeds their music passion and galvanizes our community," said Danny Stein, Chief Executive Officer, eMusic.

Lee Nadler, eMusic Chief Marketing Officer adds, "From providing special deals on audio equipment, to special experiences at venues, festivals and museums, to supporting the broader music community, eMusic A+R Access + Rewards adds more value to the eMusic membership. This is just the beginning, and we will be listening closely to our members as we continue to build and develop the program."

"The Rock and Roll Hall of Fame exists for the sole purpose of telling the rock and roll story," said Joel Peresman, President and CEO of the Rock and Roll Hall of Fame Foundation. "We are excited to be part of eMusic A+R Access and Rewards and to provide another opportunity for their members to indulge their love of music."

The program launches with the following partners and benefits in the U.S.:

Experiences

• Pitchfork Festival -- sweepstakes for roundtrip travel and two VIP tickets for the July festival
• Dinner with Shout Out Louds in Boston -- sweepstakes for winner and a guest for May 6 show at The Paradise, Boston
• Sharon Jones and the Dapkings -- sweepstakes for tickets to 5/1 show at The Apollo Theater in New York
• Rock and Roll Hall of Fame & Museum -- discounted admission
• Le Poisson Rouge, NYC -- discounted tickets to specially selected shows. Full lineup at: www.lprnyc.com
• Brooklyn Bowl, Brooklyn -- limited eMusic member guest list to selected events
• Central Park Summerstage, NYC -- limited VIP section tickets to selected free shows

Gear

• Creative -- $50 off Sound Blaster Wireless System for iTunes + Receiver
• MusicSkins.com -- 20% off all products
• Kensington.com -- 20% off any order

Charitable Partnerships

• Rock the Earth
• Rock and Roll Hall of Fame & Museum

Steals and Deals

• eMusic Daily Download
• Albums on Sale
• Audiobook Free Trial

About eMusic
eMusic (www.emusic.com) is a digital music club. With a more immersive, authentic music experience and better prices than mass market digital music retailers, it is the best way for music lovers and casual music fans to expand their music collection. eMusic combines award-winning editorial, a state-of-the-art recommendations system, and social media features to provide the most musical context for an enthusiastic community of music fans, record labels, and artists alike. Customers are encouraged to explore music with subscription pricing that rewards discovery at a better value than any legal competitor. eMusic also sells downloadable audiobooks from all major audiobook publishers. Based in New York with an office in London, eMusic is available in the U.S., Canada and 27 E.U. nations. eMusic.com Inc. is owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

NOTE: eMusic and the eMusic logo are either registered trademarks or trademarks of eMusic.com Inc. in the USA or other countries. All Rights Reserved. All other trademarks are the property of their respective owners.