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revv and revv Pulse Bring New Energy to K-Cup Portion Packs

"revv packs more coffee into every K-Cup, so you can super-charge your day without extra sugar or calories," said T.J. Whalen, VP of Marketing for the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. "If you need to get into gear and keep it going, we suggest revv Pulse-a rich brew that boosts alertness without compromising on taste. Ginseng and guarana are natural additions to revv's high-performance power."

revv and revv Pulse were designed to appeal to the same active consumers who made energy drinks the fastest-growing beverage category in the U.S. According to a 2009 report from Mintel International Group, 50% of adults surveyed say they drink coffee for an energy boost.

To build on the excitement of these two new K-Cups, revv and revv Pulse samples will be handed out March 18-20 at the Burton US Open Snowboarding Championships at Stratton Mountain Resort in Vermont. Coffee lovers will also have a chance to win a snowboard or a Keurig Single-Cup Brewer by playing "revv Charge," a timed racing challenge at www.revvcoffee.com. revv is also on Facebook (www.facebook.com/revvcoffee) and Twitter (@revvcoffee), for those who want to share their high-performance revv experience.

Green Mountain Coffee is part of the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), and is a leading roaster of specialty coffee in K-Cups. revv and revv Pulse K-Cups are available through Office Coffee Distributors, and at www.revvcoffee.com, www.GreenMountainCoffee.com, and www.Keurig.com.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Green Mountain Coffee, Newman's Own Organics coffee, Tully's Coffee, and Timothy's World Coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup portion packs for Keurig Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully's Coffee and Timothy's. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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GMCR's Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
Director of Public Relations
sandy.yusen@gmcr.com