Published: March 18, 2010

Lower Price Music Packages Praised by Anderson Merchandisers

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KNOXVILLE, Tenn. - (BUSINESS WIRE) - The CEO of one of America's largest music distribution companies said today that packaging music for consumers priced at $10 or less is a key part of the industry's future.

"Last week, Warner recording artist Blake Shelton, came out with a "six pack," (six songs sold for $6 in Walmart), and now Universal Music Group is endorsing the same concept by offering a wide range of music for under $10," said Charlie Anderson, CEO of Anderson Merchandisers. "I applaud them. We all know this is where the music industry must head."

Anderson Merchandisers, headquartered in Amarillo, TX, distributes music to all Walmart stores in the U.S. and Canada, as well as to AAFES, the on-base stores for military bases. No other American firm distributes more albums than Anderson.

"The change from vinyl albums to tapes to CDs basically left the same album format in place," said Anderson. "The one song digital download has changed all that. We need to keep pace with our consumers who are seeking more flexibility and value, both digitally and on disc."

"What we all need to realize is that building a system that is more responsive to what consumers want is in everybody's best interest. No matter what the delivery system, it is still real talent that makes music sell."

Anderson Merchandisers, L.P. is one of the nation's largest distributors of pre-recorded music, movies, and books.

A privately held company, Anderson Merchandisers, L.P. is an affiliate of Anderson Media, headquartered in Knoxville, TN which was established in 1917. The company has more than 4,000 associates across all 50 states, Puerto Rico, and Canada.