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Element 21 Details Initial Dick's Store Locations to Carry Carrot Stix Rods

TORONTO, March 18, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company ("Element 21"), the leader in applications of high tech materials in the sports industry announced today that its Carrot Stix™ fishing rod will be sold initially in the following Dick's Sporting Good Stores, which will carry 10 popular SKUs of the Element 21's Carrot Stix ^TM fishing rods:

About Dick's Sporting Goods

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company currently operates 419 Dick's Sporting Goods stores in 40 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states, e-commerce websites and catalog operations.

About Element 21

Element 21 www.e21sports.com)"> is a leader in the application of high tech materials in the sports industry including advanced Scandium Alloy golf products, bio-fiber fishing equipment and Zeroloft Aerogel insulation for apparel and footwear. New materials applications developed by Element 21 are incorporated by manufacturers and OEM into their product lines including Element 21 Sports own line of Scandium Sc ^TM golf equipment and Carrot Stix ^TM fishing equipment www.carrotstix.com)"> .

Element 21 has developed proprietary Scandium Alloys, bio-fiber composites and Zeroloft insulation manufacturing paths and product engineering for various sports, apparel and footwear applications. Element 21 secured international recognition by winning several top honors at shows, and recording wins for professional athletes using equipment manufactured by Element 21 or incorporating Element 21 materials.

Forward-Looking Statements

Certain statements in this press release may constitute "forward looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

CONTACT:  Legend Securities, Inc.
          John M. Columbia
          718-233-2677
          Fax: 888-586-6515
          jcolumbia@legendsecuritiesinc.com

          Acorn Management Partners, LLC
          Investor Relations:
          John R. Exley, III
          866-491-3739
          678-368-4002
          JRE@acornmanagementpartners.com
          http://www.acornmanagementpartners.com

          Element 21 Sports Company
            1-888-365-2121 ext 106
            sales@e21golf.com
          http://www.e21Sports.com
          Media / Marketing:
          Nigel DaCosta
            1-416-362-2121 ext. 104
            Nigel.Dacosta@e21sports.com