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Backchannelmedia Clickable TV(TM) Demonstrated on Wide Variety of Set-Top Boxes and User Agents at CableLabs(R) InterOp

Backchannelmedia Successfully Tests Clickable TV System on Multiple Set-Top Boxes and EBIF User Agents

Backchannelmedia engineers traveled to Louisville, CO February 22-26 to attend the CableLabs® ETV interoperability event. For Backchannelmedia the conference was a resounding success, resulting in confirmation that the company's Clickable TV software has the capability to deploy into the homes of millions of TV viewers in the United States. InterOp provided Backchannelmedia with the opportunity to test its Clickable TV solution on multiple set-top boxes and EBIF™ User Agents and work together with other technology vendors serving the cable industry.

Viewers who use Clickable TV through participating cable providers see small, non-intrusive icons at the bottom of their TV screen during "Clickable Moments™," opportunities for the viewer to click a button on their remote control to "bookmark" content to their email or secure Web portal.

Clickable TV was demonstrated and determined to be functional on a wide range of EBIF agents, including multiple generations of set-top boxes by brands such as Motorola, Scientific Atlanta and Samsung. Unlike conventional cable RFI ("Request For Information") services, Clickable TV uses a completely electronic response loop that connects the viewer directly to a specific location on the advertiser's web site. Clickable Moments can be inserted into both advertisements and programming. Clickable TV is also the only RFI solution developed for cable to date that accommodates the enhancement of local broadcast advertisements and programming.

"Participating in the CableLabs InterOp was an exciting opportunity for Backchannelmedia to test Clickable TV on a number of set-top box software platforms," said Backchannelmedia CIO Madeleine Noland. "The successful demonstration of Clickable TV on numerous platforms paves the way for it to be implemented in a wide variety of Multiple System Operators (MSOs) throughout the United States."

Clickable TV is set to launch in the second quarter of 2010 free of charge to Knology digital television subscribers in the Montgomery, Alabama market.

About Backchannelmedia

Backchannelmedia, Inc. (www.backchannelmedia.com) was founded in 2000 in Boston, Massachusetts and in 2009 expanded to Summit, New Jersey. Backchannelmedia has developed Clickable TV, a technology that allows the viewer to forward or "bookmark" their interests from TV to the Internet. Backchannelmedia's patent pending technology can be deployed in consumer electronics equipment, TV sets, over the air digital broadcast receivers, cable, satellite and fiber provider networks, as well as switched digital video networks. Backchannelmedia has also reached agreements to deploy throughout all LIN Television, Gray Television and Fisher Communications television stations.

CableLabs and EBIF are trademarks of Cable Television Laboratories, Inc.