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Steinway & Sons Unveils Boston Performance Edition Piano This Week

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DALLAS - (BUSINESS WIRE) - Casey D. Saliba, Vice President of Sales and Marketing for Steinway Hall - Dallas/Fort Worth/Plano, announces a new piano in the Steinway & Sons Boston line, part of The Family of Steinway Designed Pianos. The Boston Performance Edition (or "Boston PE" ) piano will debut for the North Texas area this weekend at all three locations.

"This piano represents a groundbreaking advance matching high quality construction with mid-level pricing," said Mr. Saliba. "Its musical, structural, and aesthetic improvements assure a rich, powerful sound; responsiveness to the touch; and beauty to the eye--- at a very affordable price."

Steinway Hall - Dallas actually deserves some of the credit for the new edition. In the mid-1980s, Steinway Hall - Dallas/Fort Worth/Plano President Danny Saliba was a regional manager with Steinway & Sons, where he was part of the six-person team including current Steinway & Sons president Ron Losby. Together, they influenced development of the Boston line.

"This is a milestone over 20 years in the making," Danny Saliba said.

Steinway Hall - Dallas/Fort Worth/Plano will launch the Boston PE this Saturday, March 20, 2010 at 10:30 a.m. at all three Metroplex locations. A special offer through the end of March gives all who have purchased entry-level pianos from Steinway Hall - Dallas/Fort Worth/Plano the opportunity for 110% trade-up value towards the purchase of a new Boston Performance Edition piano. The piano is also geared towards institutions, universities, and arts venues.

"The advances are remarkable," said Phil Gibbs, institutional director at Steinway Hall - Dallas/Fort Worth/Plano. "Institutions and educators alike will benefit greatly from the refinements in tonal enhancements and overall tuning stability."

Steinway Hall - Dallas/Fort Worth/Plano, established in 1992, is an exclusive, authorized, independently owned and operated Steinway & Sons piano dealer. With three showroom locations, Steinway Hall - Dallas/Fort Worth/Plano represents The Family of Steinway Designed Pianos, including Steinway & Sons, Boston, and Essex pianos. Experienced staff, incomparable selection, and a reputation for high standards of customer service have made Steinway Hall - Dallas/Fort Worth/Plano the premier destination for anyone seeking to experience the joys of owning a piano. Visit www.steinwaydfw.com.

Steinway Hall - Dallas
Lauren Kwedar, 800-776-9720
lkwedar@phprinc.com
or
Casey D. Saliba, 214-526-1853
showrooms@steinwaydfw.com


 
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