NEWS

WIRES

OTHER

Let JASON(R) Heat Up Your Spring

MELVILLE, N.Y., March 16 /PRNewswire-FirstCall/ -- JASON®, a leading natural personal care brand from The Hain Celestial Group, Inc. (Nasdaq: HAIN) today announced the Sunbrellas "Escape to the Beach" Sweepstakes featuring an all-inclusive trip to a luxurious Beaches Resort in Jamaica to celebrate its NEW & IMPROVED JASON Sunbrellas Sun Care line. Now providing a broader spectrum UVA/UVB protection and higher sun protection factors, JASON Sunbrellas Sun Care line makes a day at the beach complete.

One lucky Grand Prize winner will enjoy an all-expenses paid four-day, three-night vacation for two adults and two children (15-years old and under) to any luxurious Beaches Resort Luxury Included® Family Vacation in Jamaica, including airfare, deluxe accommodations, unlimited gourmet dining and water sports. Fifteen First Prize winners will receive a JASON Summer Essential Gift Set, valued at approximately $50 containing the Quit Bugging Me!® Natural Inspect Repellant Spray, Aloe Vera Gel and a whole variety of Sunbrellas sunblocks for the entire family. Entries for the Sunbrellas "Escape to the Beach" Sweepstakes will be available from March 1st through May 31st, 2010 online at www.jason-natural.com and in-store at JASON Sunbrellas displays.

JASON has been a leader in the natural personal care category since 1959. With an unwavering commitment to natural simplicity, the brand offers the highest quality natural personal care product at affordable prices that the whole family can enjoy.

The JASON Sunbrellas collection includes:

Sport Natural Sunblock SPF 45

Ideal for the active individual, whether hiking, playing or swimming, this non-greasy, oil-free, water- and sweat-resistant formula is ideal for hours of outdoor activity. With broad spectrum, long-lasting UVA/UVB protection, Sport Natural Sunblock SPF 45 helps protect skin from prolonged sun exposure which may lead to premature aging. It is also formulated with antioxidants from Acai Extract to help reduce oxidative stress that may cause free-radical damage. (4 oz./$11.95 SRP)

Family Natural Sunblock SPF 45

The non-greasy, tear-free, water-resistant formula provides the broad spectrum UVA/UVB protection necessary for the whole family. Family Natural Sunblock SPF 45 helps protect skin from harmful free radical damage caused by the sun's ultra-violet rays and nurtures skin with enriched moisturizing Vitamin E, Shea Butter and antioxidant Green Tea Extract. (4 oz./$11.95 SRP)

Facial Natural Sunblock SPF 20

An ultra sheer, hypoallergenic, oil-free formula absorbs easily to help protect skin from premature aging. Enriched with specially selected antioxidants, such as Grape Seed and Green Tea Extract, this lightweight, non-comedogenic formula is ideal for everyday use and should not clog pores. Completely translucent and never chalky, this sunblock is recommended even under makeup because it will not change the shade of foundation. (4.5 oz./$11.95 SRP)

Kids Natural Sunblock SPF 45

Specially formulated for your child's tender skin, this tear-free, water-resistant and hypoallergenic formula provides long-lasting solar defense -- just for kids who are active outdoors under prolonged sun exposure. Infused with natural Chamomile and Calendula Extracts, it gently pampers your little one's sensitive skin while protecting skin from harsh elements. Now, your kids can run, play and enjoy the sun. (4 oz./$11.95 SRP)

Mineral Based Natural Sunblock SPF 30

An all-mineral sun screen that is chemical and fragrance free, Mineral Based Natural Sunblock SPF 30 provides UVA and UVB protection and creates a natural barrier to protect skin against sun damage. The easy-to-rub in formula won't leave a white film on skin like most mineral sun screens do and is hypoallergenic making it ideal for sensitive skin. It is also safe for use on babies over six months of age. (4 oz./$14.95 SRP)

Lip Balm SPF 25

This Lip Balm moisturizes lips with Shea Butter and Beeswax leaving them feeling smooth, hydrated and protected from damaging solar rays throughout the entire day. An irresistible creamy mint flavor produces an enticing aroma and a cooling sensation on lips. Great for kids, too. (0.17 oz./$4.95 SRP)

New and improved JASON Sunbrellas Sun Care products start shipping in March 2010 and will be available at natural food stores, Whole Foods Market and on the web at www.jason-natural.com.

The Hain Celestial Group

The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in almost all natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Terra®, Garden of Eatin'®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Cafe(TM), Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread(TM), Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean(TM). Hain Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more information, visit www.hain-celestial.com.

SOURCE The Hain Celestial Group, Inc.