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Spring Design Launches U.S. Web Store for Ordering Alex eReader

Alex connects to Google's bookstore with over one million titles, and other bookstores that support Adobe DRM. Spring has engaged multiple international partners to jointly deliver multi-language versions of Alex for countries speaking Chinese, Spanish, Russian, Korean and Hebrew. Alex is the first eReader to offer international versions of the product through its local country partners connecting to local bookstores.

Alex features a 6" EPD (Electronic Paper Display) screen and a full color 3.5" Android based touchscreen LCD enabling users to multi-task over the Internet while reading their eBooks. A touchscreen virtual keyboard supports easy searches as well as creation and access to interactive hyperlinks.

Users can move content from the color LCD screen to the 6" EPD screen for easy reading and vice versa. The LCD screen complements the EPD text to support more dynamic functions such as annotating and highlighting what they are reading, or linking to relevant audio, video, and web links. Content can be viewed on both screens simultaneously with the Duet Navigator where the LCD screen is used to control the navigation of the EPD screen.

Maximizing the Power of Links

The power of Spring Design LinkNotes opens up a whole new dimension in publishing. Authors may insert hyperlinks in their books that show up on the EPD reading screen indicating that there is linked-in web-based content available. Users can click on hyperlinks in eBooks, corporate documents, or periodicals that lead to relevant web-based information or to multimedia content stored on the Alex eReader that will enrich their reading experience. Spring Design anticipates that this feature will be highly valuable in the education market where professors will be able to provide their own study notes, video illustrations, and audio enhancements to augment already-published textbooks.

"By combining a full multimedia browser with the efficiency and flexibility of an EPD screen supported by our open Android-based Alex eReader, we have truly placed a powerful tool in the hands of authors, publishers, professors, and institutions to create interesting interactive eBooks," said Dr. Priscilla Lu, CEO of Spring Design. "Whether for entertainment, education, or corporate communication, Alex offers the most dynamic and powerful multimedia eReader in the marketplace for creating new media text."

The Alex eReader weighs only 11 ounces and measures 4.7" by 8.9" and less than a half inch deep. Users may add their own content or download content to the microSD card offering expansion of user libraries up to 32GB. The Alex may be updated over WiFi and USB 2.0 and comes with headphones, AC/USB power connector and a padded cover.

About Spring Design:

Spring Design Inc., founded in 2006, designs and delivers eReader products to the eBook market. Its Alex eReader is the first multimedia, Android-based, dual-screen eReader with a full-function browser. It offers a hyperlink publishing tool, "Link Notes", that links eBook text to related video, audio, notes or web addresses. Spring Design Inc. is located in Fremont, California with engineering offices in Taiwan and China. Spring Design's innovative patented technologies incorporate the seamless interaction of dual display and multi-online access in a single device, benefiting and leveraging the technology and resources of the Web to enhance the reading experience. For more information please see www.springdesign.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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Spring Design Inc.
Eric Kmiec, 916-337-4528
VP Sales & Marketing
eric.kmiec@springdesign.com
www.springdesign.com
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