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Datacard Group Showcases Financial Instant Issuance Systems at CARTES in Asia

With the emerging trend towards issuing cards instantly, cardholders are looking for immediate access to highly personalized, ready-to-use cards, with minimal wait-time. As a result, card activation increases to 97% when issued instantly versus 60% of those issued centrally and sent through the mail, and activation rates remain, on average, 12% higher over time.

"Instant issuance provides an ideal and cost-effective way to expedite card usage and increase cardholder loyalty," stated Ivan Mak, director of financial marketing and business development for Datacard Group. "It gives innovative banks and retailers the power to put cards directly in their customer's hands while reducing the risk of fraud."

The Datacard FP65i financial card printer is a cost-effective option giving financial and retail issuers the flexibility to custom print color backgrounds directly on blank card stock or to simply personalize a preprinted card. Its unique rear indent printing feature builds security into card programs by helping deter card counterfeiting.

The Datacard DC315GX-FR card issuance system provides a diverse multi-card program handling up to 15 different card types to gratify card issuers to issue various kinds of financial cards immediately. The DC315GX-FR system also offers security features designed for the financial market such as secure cover locks, card cassette locks and optional password protection.

Datacard Group continues to build and strengthen its broad portfolio of card issuance solutions to meet issuers' ever-changing needs. The FP65i printer and DC315GX-FR system provide solid options for those issuers implementing an instant issuance card program by strengthening security, impressing cardholders and providing instant purchasing power.

Datacard Group will be exhibiting at CARTES in Asia on stand number 3C13, AsiaWorld Expo, Hong Kong from March 17^th to 18^th.

About Datacard Group

Datacard Group is building on a 40-year heritage of innovation and customer success. Our portfolio of solutions, backed by expert service and support, enable card and secure ID programs for financial, government and other markets worldwide. With an unmatched commitment to customer satisfaction, Datacard remains the industry's leading brand of secure ID and card personalization solutions. www.datacard.com

Datacard Group
Ivan Mak, +852-2821-0182
ivan_mak@datacard.com