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Research and Markets: Channel Metrics: UK Health / Hospital Cash Plans - Consumer Distribution Trends

The Channel Metrics briefing about health / hospital cash plans is the most detailed and up-to-date guide to distribution trends in health / hospital cash plans in the UK available on a published basis. It analyses: how consumers acquire health / hospital cash plans - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired health / hospital cash plans in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

Key Topics Covered:

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

• Research rationale
• A number of motivating factors underpin the Channel Metrics report and series of briefings
• Updating the results from the 2005 and 2007 surveys
• Analysis of consumers making an active distribution choice
• Analysis of consumers purchasing or taking out financial services in prior years
• Analysis of distribution interfaces
• Analysis of specific distribution channels
• Expanding upon the results from the 2005 and 2007 surveys
• Channel Metrics briefings
• Other UK consumer research publications
• UK affinity and partnership marketing research publications
• UK small business financial services research publications

2.0 ANALYSIS OF RESULTS

• Introduction
• Option for customised data analysis
• Switching rates and brand new sales - 2009
• New car finance contracts have fallen with the recession
• Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared
• Though face-to-face sales predominate, a substantial proportion of sales are made remotely
• Distribution channels - 2009, 2007, 2005 and all previous buyers compared
• Overview
• Traditional distribution channels have increased their share of sales
• Detailed analysis
• Car dealerships held a majority of this market in 2009

3.0 APPENDIX

• Research sample and mechanics
• Research methodology and structure

GRAPHICS / TABLES

For more information visit http://www.researchandmarkets.com/research/8ec2a7/channel_metrics_u

Research and Markets
Laura Wood, Senior Manager
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