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Singer-Songwriter Alexa Ray Joel Is New "Prell Girl" , and Shoots First Commercial in Philadelphia

Alexa inherited her mom Christie Brinkley's beautiful hair and her dad Billy Joel's' music abilities. The new advertising commercial will bring both together. Alexa Ray Joel will also write and perform her new song for the commercial spot.

Alexa said, "I am honored and excited to be the new 'Prell Girl' especially following in the footsteps of my mom. This is a wonderful opportunity for people to hear my music." This will be Alexa's first ad campaign and will include both print and TV commercials. The advertising commercial will begin airing at the end of April.

Local Philadelphia IMPAX Marketing Group, will create, produce and edit the advertising. "As a Philadelphia based company, we're proud to be shooting this commercial right in our hometown with such a wonderful new talent like Alexa Ray Joel," said Chris Dominello, Chief Executive Officer of Ultimark Products, makers of Prell Shampoo. Dominello went on to say, "Back in the mid-1980's, Prell was the number one branded shampoo made famous by Alexa's mother, Christie Brinkley. We are excited to return Prell to the glory brand it once was with Alexa Ray Joel."

Ultimark Products, based in King of Prussia, PA, specializes in the acquisition, development and strategic marketing of consumer products. "It's fitting that America's family shampoo for more than 50 years brings this second generation superstar to Philadelphia," said Lance T. Funston, Chairman of Ultimark Products. Ultimark has multiple product distribution channels throughout North America including electronic retailing, direct to consumer and major retailers. Primary brands include Prell Shampoo, Denorex Dandruff Shampoo, Zincon Dandruff Shampoo and other well known brands.

for Ultimark Products
Delphine Carroll, 484-645-1455