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Wendy McHale joins Econsultancy as US Director of Client Services

Internet research and training specialist Econsultancy has recruited Wendy McHale to lead the US expansion of its customized training and membership sales and client services.

Econsultancy's first US client services director brings extensive digital marketing knowledge to Econsultancy's global community of 85,000 marketers with a background in both traditional and digital publishing.

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Wendy was formerly president of Madison Avenue Consultants, (MAC) a digital strategy firm that provides counsel and guidance to Fortune 500 and digital start-up companies.  

She's also the former publisher of the Madison Avenue Journal, a widely respected trade e-zine which focuses on the impact that digital media has on the on the advertising and digital content business. Prior to founding MadAveCon and the MadAveJournal, she was a senior advertising sales executive with  Time Inc, News Corp  and Condé Nast where she helped launch InStyle, the Condé Nast Bridal Group and created many of the first digital sales promotions for that company. She is guest lecturer at the New School University on new media and advertising and is the emcee of the Digital Publishing and Advertising Conference. 

"Econsultancy is a unique online publishing and training company that I have admired for some time," says Wendy McHale. "Their vast resources make it a compelling value proposition for marketers. The digital business moves so quickly, keeping on top the trends can be challenging.  Econsultancy has proven itself to be on the cutting edge, providing marketers with information critical to their businesses.   I am excited to be part of such a stellar organization and look forward to working with the New York and London teams."

"Wendy's deep experience and skill set encompasses everything we at Econsultancy offer: publishing, writing, training, and most of all, a deep knowledge of online marketing and e-commerce," says Rebecca Lieb, vice president of US operations for Econsultancy. "It's hard to imagine anyone more qualified to help move our year-old US operations forward.

"Over the last 10 years, our member base has grown globally but the US is the most exciting market for us" says Ashley Friedlein, CEO and co-founder of Econsultancy. "We see significant opportunities to grow our business here by helping companies get the best return on investment on their digital marketing and e-commerce activities through our research, guides and bespoke training. We're also very eager to cross-fertilize the very best ideas and insights from Europe to the US, vice versa, and, indeed, globally as marketing and commerce become increasingly digital."

Econsultancy, which is headquartered in London, launched in the US last year following the success of its award-winning subscription publishing and events business in the UK.

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Media contact:
Rebecca Lieb (rebecca.liebATeconsultancy.com)
t: +1 212 699 3626

Notes to editors:

About Econsultancy
Econsultancy is a privately owned, subscription-based online publisher and community with offices in London and New York. With 85,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trained more than 3,000 people last year on its public courses and in-house customized training programs and launched the UK's only MSc in Digital Marketing together with Manchester Metropolitan University. Its teams in the US and UK run more than 100 events each year, ranging from roundtables to large conferences for 300+ delegates.

For the last two years (2008 and 2009) the company has grown EBITDA profit by 30% for despite tough market conditions. This followed six years of profitable growth since its launch in 1999 as a community and in 2003 as a subscription service.

http://econsultancy.com