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YoNaturals Healthy Snack Vending Savors A Growing Idaho Market

Even in rugged Idaho, it seems carbohydrates and fat are suffering from an image problem.

Which is delicious news indeed for healthy vending leader YoNaturals -- now seeing their trademark, sassy-looking machines and colorful snack offerings devour an increasing share of the Idaho vended food market. New YoNaturals food and beverage machines debuted this month in The Ambrose School, Idaho Arts Charter School and Dance Arts Academy, all located in Meridian -- thereby adding to a surge of recent expansion by YoNaturals in Boise and other communities of the Snake River Valley.

"There's been a societal sea change in attitudes toward nutrition across the country," says YoNaturals general manager Jolly Backer. "And we're finding that being the recognized healthy vending leader is a very advantageous position -- even in backwoods Idaho."

Backer notes that YoNaturals' nationwide distribution system now reaches far beyond major urban markets and that the company, in just a few short years, has become able to service demand from virtually any area of the country.

YoNaturals offers extensive startup support to local vendors along with over 600 reduced fat, salt and sugar vending entrees. Many of them, such as Clif Bar, Pirate's Booty, Stacy's Pita Chips, Horizon Organic milk and Apple & Eve's FizzEd juices are already top sellers in the retail market. YoNaturals plans to also introduce its own lower-priced, private label snack brands. Schools, health clubs and medical centers form the vanguard of its healthy vending clients and particularly benefit from the healthy cachet the YoNaturals vending machines deliver.

David Goodwin, headmaster at The Ambrose School, reflects that, "Though we had avoided installing food vending machines precisely because of nutrition concerns, the YoNaturals mission of healthy vending caught our eye and made possible the installation of something we in fact very much needed. Kids and parents have reacted favorably, and we are no longer uncomfortable with the notion of vended snacks."

Goodwin notes that though many top-selling organic brands were initially unfamiliar to local kids -- taste has since won out, and parents who read content labels are well pleased.

YoNaturals
Mark Trotter
(858) 794-9955 ext 102