Published: March 13, 2010
TAIWAN Showcases Latest Innovative and Stylish Products at CeBIT 2010
TAIPEI,Taiwan - (BUSINESS WIRE) - Executives of some of the world's largest ICT companies will give a
glimpse of new products and trends at the "TAIWAN Showcases Innovative
and Stylish Products at CeBIT 2010" press conference.
The presentations took place from 11:00 am to 12:30 pm at Saal 13/14,
Convention Centre, Hannover Messe on 3 March. Members of the press media
are cordially invited.
Companies from Taiwan, including electronics brands such as Acer and
ASUS, have won record numbers of design awards in recent years from
prestigious organizations such as iF and Red Dot. This year, the
companies are launching still more outstanding products that meet
consumer needs for mobility, energy savings and greater ease of use. The
global consumer electronics industry will return to growth this year,
according to numerous market research companies, and virtually all of
Taiwan's electronics industry segments making PCs, flat-panel displays
and semiconductors already rebounded strongly in the fourth quarter last
year.
Taiwan's electronics companies supply everything from components to
finished goods and together form a very efficient industry chain
supplying personal computers, mobile phones and consumer electronics
around the globe.
Angela Chang, Executive Director of Taiwan Trade Centre Duesseldorf,
will open the press conference with welcoming remarks. Executives from
award-winning companies will also speak at the event. The agenda is as
follows:
11:00 - 11:05 Taiwan Trade Centre Duesseldorf - Executive Director,
Angela CHANG
11:06 - 11:11 AIPTEK International - Managing Director, David TONG
11:12 - 11:17 Micro Star International (MSI) - Marketing Director, Dirk
NEUNEIER
11:18 - 11:23 Mio Technology Corporation - President of Mio (Europe),
Steve CHANG
11:24 - 11:29 Thermaltake Technology - Head of Tt eSports Business Unit,
Tony LIU
11:30 - 11:35 Transcend Information - Managing Director, George
LINARDATOS
11:36 - 11:41 ZyXEL Communications Corp. - Marketing Manager, Christof
STELMACH
11:42 - 12:00 Q & A
12:01 - 12:30 Tea Reception / One-on-one Interviews
AIPTEK, an industry leader in small digital video cameras, has recently
unveiled the world's smallest high density (HD) camcorder. At CeBIT,
AIPTEK will present its StoryBook InColor, a product that makes reading
fun for children. The product lets children search for favorite books in
a virtual bookcase and even shop on the AIPTEK website for more books. http://www.aiptek.com
Micro Star International (MSI) is another company that is among the
first in the world to launch netbooks. At CeBIT, MSI will showcase
several of its Wind Top all-in-one personal computers. http://www.msi.com/
Still more companies at the "TAIWAN Showcases Innovative and Stylish
Products" event are leaders in their own right.
Mio, a world-leading GPS maker, this year announced that it received the
prestigious iF Product Design Award 2010 for its Mio Litepad N890 and
Litepad N1210, making it three years in a row with such a commendation.
The company will unveil some of its latest offerings at CeBIT. http://www.mio.com
Thermaltake, one of the world's leading makers of products that
dissipate heat in personal computers used for gaming, won an award for
its SpinQ coolers at the Computex Taipei 2009 exhibition. At CeBIT, the
company will present its Gaming Tower, which was designed with an open
modular structure exposing all individually encased system components,
thereby making modifications a snap. http://www.thermaltake.com
Transcend, which makes memory cards and MP3 players, received eight
Symbol of Excellence awards in Taiwan`s InnoValue Awards competition
last year. At CeBIT, the company will show a selection of its latest
external hard drives. http://www.transcend.de/
ZyXEL is a leading manufacturer of networking equipment. At CeBIT, the
company will show its Multi-service Gateway MSG100, which won the
"Infovision Award" from Broadband World Forum Europe for the concept and
design. http://www.zyxel.com/
At CeBIT this year, visitors can see 130 outstanding products showcased
in the Taiwan Excellence Pavilion at Hall 17/ Stand C70.
Taiwan companies account for about 90 percent of the world's notebook PC
production, about half of the world's liquid-crystal displays (LCDs) and
about a quarter of the world's semiconductors.
Taiwan companies are among the world's leaders in offering products that
save energy, reduce pollution and help keep people fit. Taiwan has some
of the world's largest companies making green products such as bicycles,
energy saving lights and solar cells to name a few. The Taiwan
government is supporting this effort as part of its goal of sustainable
development for businesses.
About Taiwan External Trade Development Council (TAITRA)
The Taiwan External Trade Development Council (TAITRA) was founded in
1970 to promote Taiwan's foreign trade and competitiveness in world
markets. Over the past 40 years, TAITRA has played a key role in the
development of the Taiwan economy. TAITRA is jointly sponsored by the
government and commercial associations and is viewed by all as the
business gateway to Taiwan for the international business community.
Please visit www.taiwantrade.com.tw
or www.brandingtaiwan.org
for more information.
TAITRA at CeBIT 2010
For more details about TAIWAN highlighted products, please come visit us
at Hall 17, Stand C70 from 2nd to 6th March

TAITRA at CeBIT 2010
Michelle WU, +886.2.2725.5200 ext. 1319
Mobile:
+49.151.5171.2942
michellewu@taitra.org.tw
or
GolinHarris
in Taiwan
Alan Patterson, +886.2.2722.5369 ext.165
zpatterson@golinharris.com
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