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Second Cup Coffee Making a Splash With Arrival at Al Gurair University, Dubai, via Bin Hendi

Bin Hendi celebrates the arrival of the legendary Canadian coffeehouse.

"Bin Hendi has looked forward to this," says Naveed Dowlatshahi, vice president - hospitality division. "With a convenient location, and a distinctively Canadian feel, it will undoubtedly be a comfortable place for students and faculty alike to enjoy their favourite Second Cup coffee. Bin Hendi and Second Cup have a shared passion of maintaining the highest level of guest focus. We are thrilled that, with Second Cup, we can continue to bring this world-class brand to the Middle East which further strengthens our position as the U.A.E.'s food retail experts, offering an unrivalled portfolio of leading brands."

"Second Cup is delighted to open our 48th location at the Al Gurair University in Dubai," said Steven Tsambalieros, president of Second Cup.

"This is a tremendous opportunity for Second Cup to continue to extend its brand internationally with strong regional partners like Bin Hendi. Our strategic relationship with Bin Hendi aligns with Second Cup's strategy to open cafes where customers expect them to be, and it meets the growing demand for high quality coffee and service," said Jim Ragas, vice president, international business development and operations of Second Cup. "This opening with Bin Hendi further supports Second Cup's intent to increase its international store growth with licensed partners who have proven experience and demonstrated success."

Second Cup and Bin Hendi first announced their strategic partnership in 2003 and since then have opened cafes in Dubai, Abu Dhabi, Syria, Jordan, Bahrain, Qatar, Oman, Saudi Arabia, and Egypt. Second Cup cafe operators are committed to serving the best coffees in the world in an inviting atmosphere with uncompromising standards of customer service, product quality and freshness. Second Cup is an entrepreneurial, franchisee-focused and driven organization, with growth as its cornerstone. "We are committed to growing both personally and in our businesses. Our concept and focus allows us to be differentiated from others who may be more prominent and corporate-driven."

For more information please contact Jim Ragas, vice president, international business development and operations, The Second Cup Coffee Company Inc., at (phone) +1.905.362.1823 or e-mail jragas@secondcup.com

About Second Cup Second Cup Coffee Company Inc. ('http://www.secondcup.com')

Canada's largest franchise coffee retailer is a leader in the specialty coffee market, delivering superior product quality, service excellence and coffee passion that are second to none. Recognized as a leader in product innovation, especially in the espresso-based beverages and iced drink segments, Second Cup offers a variety of exclusive blends, signature foods, indulgent treats and premium beverages in a warm and comfortable setting. Since introduction to Dubai in 2003, Second Cup has grown to over 400 cafes worldwide and 48 internationally. Each cafe delivers truly memorable coffee experiences that entice customers to make Second Cup their second home.

Second Cup operates internationally through Master Franchise Agreements with various partners operating in the U.A.E., Syria, Jordan, Bahrain, Qatar, Oman, Saudi Arabia, Egypt, Kuwait, Turkey and the U.S.A.

About Bin Hendi Hospitality ('http://www.binhendi.com')

Under the umbrella of Bin Hendi Enterprises, Bin Hendi Hospitality has rapidly grown into an extensive collection of eclectic dining venues throughout Dubai. Garnering the freshest ingredients and finest flavours, each restaurant and cafe presents a superb dining experience with attentive professional service and a wide range of cuisines to choose from. Bin Hendi Enterprises is the Master Franchise Partner for Second Cup Coffee Company Inc. in the Middle East region. The group operates Second Cup cafes in the United Arab Emirates and has sub-franchise partners in Egypt, Bahrain, Qatar, Oman, Jordan, and Syria and in Jeddah in the Kingdom of Saudi Arabia.

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The Second Cup Coffee Company Inc.
6303 Airport Road
Second Floor
Mississauga, Ontario L4V 1R8
PHONE. 905-362-1823