Published: March 12, 2010
Rockwood's New Color Pigment is Powered by the Sun
PRINCETON, N.J. - (BUSINESS WIRE) - Rockwood Pigments, a leading manufacturer of innovative inorganic
pigments and business unit of Rockwood Holdings Inc. (NYSE: ROC),
announces the introduction of a new generation of iron oxide color
pigment fused with functional properties that respond to sunlight to
enable surfaces to self-clean, reduce air pollutants and inhibit
microbial growth. The new pigment, called Solarox (patent-pending), is
the first colored pigment of its kind with photo-catalytic properties.
Rockwood Pigments, in collaboration with the University of Turin,
world-renowned for its expertise in the field of photo-catalysis, has
developed a manufacturing process which merges the coloring power of
iron oxide pigments with the photo-catalytic properties of titanium
dioxide. The resulting Solarox pigment is available in the complete
range of yellow, red and black iron oxide color shades that can be
blended to create a spectrum of brown, gold, tan and buff color
combinations.
"Solarox represents a completely new approach in color pigment
development as we combine the aesthetic appeal of color with the
functional power of photo-catalysis, powered by natural light," says
Rockwood Pigment's President, Andrew Ross. "Through this development, we
believe that we will accelerate the interest in and consumption of
construction products with photo-catalytic properties. The initial
response from customers reinforces our belief in the ultimate success of
this product launch. Solarox will revolutionise the way color is used,
moving beyond aesthetic appeal to providing a positive benefit to our
environment" .
Solarox pigments demonstrate the same high-durability, fade-resistance
and wide application of standard iron oxides. Tests at the University of
Turin have confirmed the powerful photo-catalytic properties of Solarox
and its suitability for use in construction materials such as concrete
masonry, pavers, plaster, stucco, roofing materials, wall renderings and
decorative concrete.
Mr. Ross adds "It is easy to adopt Solarox technology in traditional
concrete products. The concrete product manufacturing process will not
be altered. There is no new pigment handling equipment required and no
need for product reformulation, other than switching to Solarox . A
customer currently making colored concrete products can easily
incorporate the benefits of photo-catalytic properties simply by
substituting conventional iron oxide pigments with Solarox ."
Interest in photo-catalytic properties in construction materials is
increasing in response to the desire for environmentally compatible
construction materials for new-build projects, refurbishments,
renovations and the growing trend towards 'green' buildings.
Solarox pigments comply with existing industry standards for iron
oxides. They are compliant with ASTM and European DIN/ISO standards and
classified as non-hazardous.
For further information on Solarox visit www.rockwoodpigments.com.
Notes to Editor: About Rockwood Pigments:
Rockwood's Color Pigments & Services Division is one of the largest
worldwide suppliers of colored pigments for construction, coatings,
plastics and specialty applications. The Division's manufacturing sites
and customer service centers are located in the United States, United
Kingdom, France, Italy, Germany, Australia and China with additional
sales offices located in Singapore and Hong Kong. For more information
on Rockwood, please visit www.rockwoodpigments.com.
The Rockwood Color Pigments & Services Division is a business unit of
Rockwood Holdings Inc., Princeton, N.J., U.S.A. Rockwood Holdings, Inc.
is a leading global specialty chemicals and advanced materials company.
Rockwood has a worldwide employee base of more than 9,500 people and
annual net sales of approximately $3 billion. The company focuses on
global niche segments of the specialty chemicals, pigments and additives
and advanced materials markets. For more information on Rockwood, please
visit www.rocksp.com.
The information set forth in this press release contains certain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 concerning the business,
operations and financial condition of Rockwood Holdings, Inc. and its
subsidiaries and affiliates ("Rockwood"). Words such as, "anticipates,"
"believes," "estimates," "expects," "forecasts," "predicts" and
variations of such words or expressions are intended to identify
forward-looking statements. Although Rockwood believes the expectations
reflected in such forward-looking statements are based upon reasonable
assumptions, there can be no assurance that its expectations will be
realized. "Forward-looking statements" consist of all non-historical
information, including any statements referring to the prospects and
future performance of Rockwood. Actual results could differ materially
from those projected in Rockwood's forward-looking statements due to
numerous known and unknown risks and uncertainties, including, among
other things, the "Risk Factors" described in Rockwood's Form 2009 10-K
on file with the Securities and Exchange Commission. Rockwood
does not undertake any obligation to publicly update any forward-looking
statement to reflect events or circumstances after the date on which any
such statement is made or to reflect the occurrence of unanticipated
events.

Press:
Rockwood Pigments
Nick Paris, 323-269-7311 ext. 321
solarox@rpigments.com
or
Investor:
Timothy
McKenna
(investors)
609-734-6430
tmckenna@rocksp.com
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