Published: March 11, 2010
NeuroSky Announces New Brain to Computer Interface Technologies at San Francisco's Game Developers Conference
SAN FRANCISCO - (BUSINESS WIRE) - This year the star of the Game Developers Conference (GDC)
is shaping up to be Silicon Valley-based NeuroSky
Brain-Computer Interface (BCI) Technologies.
NeuroSky's technology promises to revolutionize the traditional gaming
paradigm, enhancing interactivity and in many instances, increasing the
mental health benefits of game play.
GDC attendees will experience how developers are embarking on the next
revolution in gaming through brainwave integration. In addition, they
will view the unveiling of NeuroSky's new bio-command features and next
generation headset, specifically designed for gamers. NeuroSky will also
be announcing a developer program, to support third party developers in
creating or enhancing BCI applications.
New applications will be demonstrated by a number of NeuroSky's
partners, including games within iPhone /mobile, serious, casual and
educational, as well as market research applications.
GDC is the world's largest game industry event. Last
year's NeuroSky booth was easily one of the most popular in the entire
conference, with consistently long lines for demos throughout the
conference and garnering significant attention from key media outlets.
NeuroSky's BCI ThinkGear chip is best known for its use in Mattel's
extremely successful Mindflex and Star Wars Force Trainer by Uncle
Milton. Both of these toys sold out during the 2009 Christmas season.
The Mattel Mindflex also received People's Play Award, "Best Toy of the
Year," and was rated one of the top five toys for Christmas by Bloomberg.
New product announcements at GDC include:
Mindset Wave Brain Gaming Headset
The new MindSet Wave is designed specifically for gamers. As the second
product introduction in NeuroSky's consumer line, the MindSet Wave
delivers a lower price point and imaginative new features. Easy to wear
and thoughtfully lightweight, it securely fits to enable an active
gaming experience. Wireless and self-pairing USB connection make setup
and use effortless. MSRP will range from $49 to $99 depending on volume
and bundling options. It will ship before the Christmas 2010 holiday
season.
Application Developer Program
The NeuroSky Developer Program is the world's deepest collection of
knowledge and instructions for consumer BCI application development.
Brain-enhanced gaming experiences are incredibly easy to create from
scratch, or to strengthen a current application. Sample code, tutorials,
API instructions, support, business development and more can all be
found under one roof at http://developer.neurosky.com/.
iPhone BCI Developer Program
BCI is a compelling way to raise iPhone apps above the clutter.
Developers within this mobile collection of creativity and innovation
can now harness the power of the human brain to educate, entertain and
heal. The iPhone App Developer Kit consists of a Bluetooth dongle for
the iPhone 30-PIN connector.
Blink Capture
A brilliantly simple user input tool, NeuroSky Blink Capture enables
application command and control protocol. Blink and something happens.
The larger the eyeblink, the larger the value reported by the meter. To
demonstrate Blink Capture capabilities, NeuroSky's BlinkZone Demo App is
driven by human eyeblinks.
Zone Meter
Athletes understand 'the zone.' Video gamers feel 'the zone.' For the
first time, 'the zone' can be quantified and harnessed. A proprietary
combination of mental attention with balanced relaxation, the Zone
Meter will add a dimension to video games.
Sync Meter
With NeuroSky's new Sync Meter, actively compare your brainwave patterns
with friends while sharing the same experience. The Sync Meter is a way
to share a brain-computer interface experience with a partner and
compare mutual reactions of brain waves while viewing a movie, listening
to music, or playing a game.
NeuroSky BCI is not limited to games. NeuroSky technology is now being
incorporated into products within automotive, healthcare, education and
more. With such universal innovation, NeuroSky's games and other
applications are sure to have an impact in a variety of arenas in the
coming years.
http://www.neurosky.com
About NeuroSky
NeuroSky, Inc. is the leader in Brain-Computer Interface technologies
for consumer product application. Founded in 2004 and headquartered in
San Jose, CA, NeuroSky works with industry partners, developers, and
with academic and research institutions, to provide innovative products
and solutions across a wide range of areas. NeuroSky currently
distributes the NeuroSky MindSet to USA, EU, Japan, China and Korea.
Grounded in over 60 years of medical research, NeuroSky's technology has
taken proven medical EEG (electroencephalograph) technology, and evolved
it for application to the mass market by making it more user-friendly
and cost effective. Technological innovations include significant
advancements in "noise" reduction, dry-sensor development (rather than
requiring a conductive gel), evolved/substantial "cost engineering"
(substantially reducing the price), and enabling the wearer to use it
outside of a lab (without the assistance of a doctor).
NeuroSky, Inc.
Tansy Brook, 408-200-6677
tansy@neurosky.com
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