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Marketers Use Predictive Analytics Crystal Ball to Acquire and Retain More Customers

In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining. The research, Predictive Analytics: The Right Tool for Tough Times, showed that the top performing 20% of firms achieved a profit margin of 23% and a customer retention rate of 93%. In contrast, the other 80% of survey respondents achieved a profit margin of 13%, and a customer retention rate of only 80%.

"This reports supports what we have observed with our clients," said Paul McConville, VP, TARGUSinfo. "Profit margins and lifetime value can be increased by applying analytics in real-time on interactions with customers and prospects at all communication channels: forms, phone calls and display ads."

"What was striking is that top performers have a much stronger focus on cross-selling and up-selling opportunities," said David White, senior research analyst, Aberdeen Group. "As a strategy, that's a great way to improve profits as many of the overhead costs associated with sales and marketing are avoided. That's one reason why leading organizations have been able to demonstrate higher operating profits, and also show better increases in profit margins. There's also a nascent demand for real-time predictive analytics. A quarter of all survey respondents say that they need real-time data feeds to drive predictive models, yet only 59% of them can currently achieve that."

The Aberdeen Group research highlights the importance of predictive analytics and what is the sole focus of the first ever Scoring Summit event taking place May 5-6, 2010 at the Hotel Monteleone in New Orleans, LA. Hosted by TARGUSinfo, the Scoring Summit is a first-of-its-kind event bringing together B2C marketing decision makers to discuss best practices of how to wield real-time scores to attract the right leads, boost conversion rates and increase customer lifetime value.

Celebrated author of the best-selling book "Super Crunchers," Ian Ayres, will deliver the inaugural guest keynote. The two-day agenda will also feature more than 16 industry speakers from renowned companies including: LendingTree, Clearwire, BlueKai, Sylvan Learning and from Forrester Research, Dave Frankland.

"Utilizing predictive analytics in real time is central to our strategy of optimizing our acquisition and marketing activities," said Kristen Schiffner, senior director of internet marketing, Westwood College. "We're looking forward to joining the industry discussing best practices and networking to learn new insights about predictive analytics at the Scoring Summit."

For more information about the Scoring Summit, visit: www.TARGUSinfo.com/Scoring, on Twitter or on Facebook.

Attendees can save $100 off registration if they register before April 14, 2010.

A complimentary copy of the Aberdeen Group report is made available due in part by the following underwriters: Portrait Software, TIBCO Software, and TARGUSinfo. To obtain a complimentary copy of the report, visit: Aberdeen's website.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.

TARGUSinfo
Rufus Manning, 703-272-6215
pr@TARGUSinfo.com