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Do it Best Corp. Signs with RatePoint for Doitbest.com Customer Reviews

NEEDHAM, Mass., March 11 /PRNewswire/ -- RatePoint Inc., a leading provider of customer feedback and online reputation management services, announces Do it Best Corp. has launched RatePoint product reviews at www.doitbest.com, the consumer Web site for the hardware, lumber and building materials buying cooperative.

Do it Best Corp. has more than 4,100 member-owned locations throughout the United States and in 46 countries. The company's decision to implement product reviews with RatePoint has decreased their expenditures, while providing a turnkey review solution with effortless integration.

"The RatePoint product review integration was seamless with our e-commerce site," said Joe Caldwell, Do it Best Corp. e-commerce manager. "Lowering costs and gaining a service that provides ROI for our member-owners was an easy decision for our company."

RatePoint offers businesses the ability to easily collect and promote product reviews on their own Web sites. In addition, businesses can leverage feedback provided in product reviews to learn why or why not products are successful.

Do it Best Corp. promotes authenticated reviews from RatePoint to aid customers in their purchasing decisions and develops trust with new visitors to its member sites. Do it Best Corp. also finds products with customer reviews tend to sell quicker. And with the option of shipping a product free with Ship-to-Store, this kind of extra service brings customers into their stores for additional add-on sales.

"Customers like Do it Best Corp. recognize the instant value of products reviews on a retail Web site," said Tom Serani, co-founder and vice president of sales, RatePoint. "Product reviews help time-strapped consumers make a decision quickly and drive real sales results for businesses."

RatePoint's product reviews are flexible and easy to integrate into any Web site allowing businesses to customize the look and feel to match their brand. Customers submit reviews and rate products with one to five stars along with detailed commentary. Potential customers reading product reviews can rate the review as helpful or not helpful, or report it as inappropriate.

About Do it Best Corp.

Based in Fort Wayne, Ind., Do it Best Corp. is the only full-service, U.S.-based, member-owned hardware, lumber and building materials buying cooperative in the home improvement industry and has been in operation since 1945. With annual sales of $2.46 billion, Do it Best Corp. is the second largest co-op in the industry, serving 4,100 member-owned locations in the United States and in 46 countries. www.doitbestcorp.com

About RatePoint:

RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint's easy-to-use, Web-based communication services include customer feedback tools to collect business and product reviews, email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.

SOURCE RatePoint, Inc.