Published: March 11, 2010
Broadlane Launches Prolucent Workforce Management to Help Hospitals Navigate Aging Baby Boomer Demographics
DALLAS - (BUSINESS WIRE) - Broadlane, Inc., the leading end-to-end cost-management partner for
healthcare providers, today launched Prolucent Workforce Management to
help hospitals navigate the unprecedented staffing challenges expected
to accelerate as the first baby boomer turns 65 less than a year from
now. Broadlane, which entered the clinical workforce management space
eight years ago, believes that it will be imperative for hospitals to
mitigate the challenges driven by the aging population and retiring
workforce by increasing workforce efficiency and productivity with
proven clinical staffing technologies, services and strategies.
Through Prolucent, Broadlane is furthering its commitment to, and
investment in, building the industry's only comprehensive workforce
staffing solution. Prolucent provides cutting-edge technologies and
services to enable hospitals to optimize the deployment of permanent and
temporary clinical staff. Prolucent plans to grow organically, through
key partnerships, and strategic transactions.
"We are making a significant investment in Prolucent because healthcare
staffing has reached an inflection point driven by retiring nurses,
mandated staffing ratios, and the reality that aging Baby Boomers will
strain America's healthcare system beyond its current capabilities,"
said Broadlane Chairman and CEO Patrick Ryan. "With Prolucent as a
dedicated workforce management offering, we are reinforcing and
deepening our commitment to helping hospitals address clinical staffing
needs through best practices."
Prolucent estimates that 2 million nurses will need to enter the
healthcare system by 2020 to meet patient demand and replace experienced
nurses who will retire during this decade.
"Unprecedented demand and turnover of nurses, physicians and allied
health professionals looms large on healthcare's horizon, and it will
drive providers to optimize their clinical resources like never before
to deliver high-quality patient care," said Prolucent Senior Vice
President Jeff Ondeck. "Prolucent is already working with more than
1,000 hospitals and staffing agencies to deliver innovative workforce
management solutions, and we look forward to partnering with many more
providers to navigate the challenges ahead."
Key components of Prolucent's workforce management approach include:
-
Vendor Management System (VMS) Technology: Prolucent's
Web-based VMS software enables healthcare providers to promote agency
staff quality, vendor service levels, and contract compliance through
online real-time management of requisition, fulfillment, credential
management, time tracking, payments, and reporting of agency staff.
-
Web-based Staff Scheduling Technology: Prolucent's scheduling
platform is an entirely Web-based scheduling application that requires
minimal IT investment and is based on intuitive calendar-based
schedules, drag-and-drop functionality and browser-based navigation.
-
Agency Management Services: To best understand unique local
labor challenges and deliver the most impactful results possible to
clients, Prolucent account managers live and work in local
markets rather than a centralized location.
-
Agency Strategic Sourcing Services: Prolucent's broad agency
contract portfolio includes hundreds of staffing agencies throughout
the U.S. and delivers clients better pricing and service levels based
on the aggregated purchasing power of Prolucent's client base.
Visit Prolucent at Booth #834 at
AONE's 43rd Annual Meeting and Exposition
For a demonstration of Prolucent's Web-based technologies, or to find
out more about Prolucent's services, please visit Prolucent at Booth
#834 during The American Organization of Nurse Executives' (AONE) 43rd
Annual Meeting and Exposition in Indianapolis, April 9 - 13. Several
Prolucent representatives will be available including Senior Vice
President and Founder Jeff Ondeck. Or for more information about
Prolucent, please call 877-622-1797 or visit www.prolucent.com.
About Prolucent Workforce Management
Prolucent Workforce Management serves more than 1,000 acute-care
hospitals and staffing agencies. Prolucent offers the industry's
leading, end-to-end technology solution, along with related services to
enable healthcare providers to optimize the deployment of their internal
and external clinical workforce. Prolucent partners with hospitals to
deploy custom workforce management solutions consisting of four optional
components: Web-based vendor management system (VMS) technology,
Web-based staff scheduling technology, agency management services and
strategic agency sourcing services.
The company is headquartered in Dallas with regional market management
offices across the United States. For more information, visit www.prolucent.com.

Broadlane, Inc.
Tony Katsulos, 877-604-2306
katsulos@jetstreampr.com
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