Published: March 11, 2010
BluePhoenix Wins A One Million Dollar Natural/ADABAS Modernization Contract From A Leading Global Entertainment Company
HERZELIYA, Israel - (BUSINESS WIRE) - BluePhoenix Solutions (NASDAQ:BPHX),
the leader in value-driven legacy modernization, today announced that it
was awarded a one million dollar contract from a leading global
entertainment company to modernize their Natural/ADABAS.
The customer selected BluePhoenix to modernize the Natural/ADABAS
environment in order to reduce the cost structure and improve
flexibility. In choosing BluePhoenix to provide this solution, the
customer will preserve a fully functional equivalent of the applications
in the new Windows environment. The new solution is reliable, flexible
and cost effective and enables the customer to develop its business
without the constraints imposed by the legacy technology.
"We are very pleased to be awarded with this deal. We are seeing an
increase in the number of enterprises seeking to modernize their
Natural/ADABAS environment that is driven by the high cost structure and
the desire for an open flexible solution," said Yaron Tchwella, CEO,
BluePhoenix Solutions. "This contract is yet another testimony that our
automated modernization tools for Adabas are leading the market and that
our proven track record has helped us expand our presence worldwide."
About BluePhoenix Solutions
BluePhoenix Solutions (NASDAQ: BPHX) is the leading provider of
value-driven legacy IT modernization solutions. The BluePhoenix
portfolio includes a comprehensive suite of tools and services from
global IT asset assessment and impact analysis to automated database and
application migration, rehosting, and renewal. Leveraging over 20 years
of best-practice domain expertise, BluePhoenix works closely with its
customers to ascertain which assets should be migrated, redeveloped, or
wrapped for reuse as services or business processes, to protect and
increase the value of their business applications and legacy systems
with minimized risk and downtime.
BluePhoenix provides modernization solutions to companies from diverse
industries and vertical markets such as automotive, banking and
financial services, insurance, manufacturing, and retail. Among its
prestigious customers are: Aflac, Capita Group, CareFirst, Citigroup,
Danish Commerce and Companies Agency, Desjardins, Los Angeles County
Employees Retirement Association, Rabobank, Rural Servicios
Informaticos, SDC Udvikling, TEMENOS, Toyota, and Volvofinans.
BluePhoenix has 14 offices in the USA, UK, Denmark, Germany, Italy, The
Netherlands, Romania, Russia, Cyprus, South Korea, Australia, and Israel.
Cautionary Statement Regarding Forward-Looking Statements
Certain statements contained in this release may be deemed
forward-looking statements within the meaning of the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995 and
other Federal Securities laws. You can identify these and other
forward-looking statements by the use of words such as "may," "will,"
"plans," "believes," "estimates," "expects', "predicts" , "intends," the
negative of such terms, or other comparable terminology. Because such
statements deal with future events, plans, projections, or future
performance of the Company, they are subject to various risks and
uncertainties that could cause actual results to differ materially from
the Company's current expectations. These risks and uncertainties
include but are not limited to: the failure to successfully defend
claims brought against the Company; the effects of the global economic
and financial crisis; market demand for the Company's products;
successful implementation of the Company's products; changes in the
competitive landscape, including new competitors or the impact of
competitive pricing and products; the failure of the Company to
successfully integrate acquired assets or entities under M&A
transactions pursued by the Company into the Company's business as
anticipated; the failure to achieve the anticipated synergies from such
acquisitions; the incurrence of unexpected liabilities relating to the
mergers and acquisitions pursued by the Company from time to time; the
ability to manage the Company's growth; the ability to recruit and
retain additional software personnel; the ability to develop new
business lines; and such other risks and uncertainties as identified in
BluePhoenix's most recent Annual Report on Form 20-F and other reports
filed by it with the SEC. Except as otherwise required by law,
BluePhoenix undertakes no obligation to publicly release any revisions
to these forward-looking statements to reflect events or circumstances
after the date hereof or to reflect the occurrence of unanticipated
events.
This press release is also available at www.bphx.com.
All names and trademarks are their owners' property.

BluePhoenix Solutions
Varda Sagiv, +972-9-9526110
vsagiv@bphx.com
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