Published: March 10, 2010
Gowalla Announces iPhone 2.0 Availability
AUSTIN, Texas - (BUSINESS WIRE) - Gowalla,
a location-based social networking service, today announced the
immediate availability of Gowalla 2.0 on the iPhone 3G and 3GS
platforms. With Gowalla 2.0, users can still enjoy all of the
functionality with new enhanced features. Gowalla has also updated its
SXSW mini-site that details all of the SXSW initiatives the company will
be rolling out, including: real world rewards, competitions, challenges
and events. More information can be found at http://gowalla.com/sxsw.
The latest version of the Gowalla application offers the following
features:
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Design - Gowalla developers have created a fresh new experience
that is more flexible, readable and usable.
-
Photos â Gowalla 2.0 gives users the ability to not only check
in and create new spots; they can also upload a photo after checking
in, browse photos from friends and see photos taken at that spot.
-
Checkin Commenting - Now when a friend checks in someplace,
other users in the community are able to tell that friend what they
think.
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Multiple checkin messages â Users now have more opportunities
to add messages even after they've left a checkin spot. Skipped typing
a message? Come back and add one.
-
Hot spots - The most popular spots nearby will be highlighted
for users in a particular area to discover.
-
Browse friends â and friends of friends. Browsing friends'
bookmarked spots and creating trips are two new features put in place
by Gowalla's developers by popular demand.
-
Facebook, Twitter and web links - Building your Gowalla network
is easier than ever with more ways to stay connected with friends
through Facebook, Twitter and web links.
-
Spot details - Address, phone numbers, Twitter names, Facebook
pages and website will now be available in several checkin spots.
Josh Williams, CEO and co-founder of Gowalla said: "Gowalla 2.0 for
iPhone is an amazing step forward for us and our product. We're very
excited to have Chevy working with us during SXSW to showcase the new
features of our platform. Gowalla is about going out and exploring the
world around you, and it's always great to have some friends along for
the ride."
For location-based social networking, Chevrolet has partnered with
Austin-based Gowalla. From their smart phones, Gowalla users can "check
in" to let friends and followers know where they are at a given moment.
Gowalla users in Austin will receive a welcome message from Chevrolet,
while a select number will receive icons redeemable for transportation
in a dedicated fleet of Chevrolet vehicles, or information at Chevrolet
lounges around the city.
"Location brings a third dimension to social media that we think will
continue to intrigue consumers," said Christopher Barger, director,
global social media and technology for General Motors. "We're excited
about this program with Gowalla because it gives Chevrolet a tangible,
real-world view of how people can engage with brands in the context of a
mobile social application. From our airport check-in component, to the
downtown trip and the new photo features, we're looking forward to
experimenting alongside this group of influencers at SXSW."
Gowalla 2.0 is available free in the Apple App Store or at Gowalla.com.
About Gowalla
Gowalla is a social network that connects people with places by
inspiring them to discover and share the world. Motivated by friendship
and a growing collection of game-like rewards, people have checked in at
over 600,000 unique places in 165 countries. The company is privately
held and is headquartered in Austin, Texas. For more information on the
company, or to download Gowalla for your mobile phone, please visit www.gowalla.com.
About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive
brands, and one of the fastest growing brands in the world. With fuel
solutions that range from "gas-friendly to gas-free," Chevrolet has 11
models that offer an EPA-estimated 30 miles per gallon or more on the
highway, and offers two hybrid models. More than 2.5 million Chevrolets
that run on E85 biofuel have been sold. Chevrolet delivers expressive
design, spirited performance and strives to provide the best value in
every segment in which it competes. More information can be found at www.chevrolet.com.
For more information on the Volt, visit http://media.gm.com/volt or
join the conversation at chevroletvoltage.com.

Blanc & Otus for Gowalla
Charlotte Woods, 512-691-0636
cwoods@blancandotus.com
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