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Heartbeat Digital Reports 25% Growth for FY2009

"To have such solid growth during an economically-tumultuous year is a testament to the results we've been returning consistently over the years," said Heartbeat founder and CEO Bill Drummy. "Our clients recognize that digital is delivering by far the greatest ROI in the overall marketing mix. It's the most efficient and impactful tool in their toolbox."

In 2009, the agency continued work with long-term clients Amgen, GSK, sanofi-aventis, Schering-Plough/Merck, and UCB. In addition, Heartbeat landed major new accounts including allMusic, Estee Lauder, Auxilium, Bayer, and Cephalon, while expanding work with Amgen into the global arena.

"I think our clients understand that the best agency relationship is that of a true partner," said Nadine Leonard, Heartbeat's SVP Strategic Client Services. "Lots of companies can be a production house, knocking out designs and code, but it takes a different kind of talent to focus on strategic challenges and smart solutions."

With years of consistent growth, the agency's staff has been expanding at a measured pace, causing Heartbeat to outgrow its headquarters near midtown Manhattan. In the Spring, the agency will move to a custom-designed, technology-enabled space at 200 Hudson Street in the Tribeca section of Manhattan.

Business growth also led Heartbeat Digital to spin off its Heartbeat Software division in Q4 2009. The separation enables each division to focus on its unique mission, business structure, and marketing plan, allowing for more focused growth. Heartbeat Software will remain at 460 Park Avenue South after Heartbeat Digital moves to Tribeca.

"While 2009 was far from an easy year for anybody, I'm very proud of what we've accomplished," continued Mr. Drummy. " I think it all comes down to being true to who we are, even when the pressure is highest. Or, to put that in marketing speak - to have the courage to conceive and create with purpose."

Heartbeat Digital is one of the country's leading independent interactive marketing companies. Founded in 1998, the company conceives and creates sales and marketing solutions for the healthcare, consumer products, and beauty industries. The agency's client list includes allmusic.com, Amgen, Con Edison, Estee Lauder, Glow.com, Johnson & Johnson, McGraw-Hill, Memorial Sloan-Kettering Cancer Center, Merck, sanofi-aventis, and Sephora.

Heartbeat Digital
Jared Watson, 212-284-9627
jaredw@heartbeatdigital.com