Published: March 10, 2010
GreenWizard Forms Business Alliance With The Institute for Market Transformation to Sustainability
CHARLESTON, S.C. & WASHINGTON - (BUSINESS WIRE) - GreenWizard, LLC - a web-based expert system that allows architects,
engineers, and contractors to a cross-search, compare, and document
products for LEED commercial construction - today announced that it has
entered into a business alliance with The Institute for Market
Transformation to Sustainability (MTS) and its SMaRT Sustainable Product
Standard, which has been approved for Federal Government Purchasing
Preference and LEED credits.
The Washington, DC-based Institute for Market Transformation to
Sustainability is comprised of selected manufacturers, leading
environmental groups, and key state and local governments which have
come together to achieve a sustainable world through transformation of
the way products are designed, made, and sold.
Together, GreenWizard and MTS will work to solve issues relating to the
evaluation of sustainable building materials. Indeed, building product
manufacturers (BPMs) can already access a web-based database tool to
post free green product listings in GreenWizard's free public database.
But now, with this business alliance, GreenWizard will work with MTS to
identify, introduce, and facilitate the loading of data from MTS'
members companies into the GreenWizard database. To date, more than 650
manufacturers are already included in GreenWizard's platform including
Georgia Pacific, Sherwin Williams, and Milliken.
Through the business alliance announced today, GreenWizard will also
promote the SMaRT consensus sustainable product standard and SMaRT
Certified Products. The objective of the SMaRT standard is to provide
substantial global benefits for the world's products through
environmental, social, and economic criteria which promote
sustainability, business benefits, social equity, reuse, and climate
pollution reductions. Learn more: http://www.sustainableproducts.com/smartweb.html.
"GreenWizard has been eager to form partnerships with the leading
product-evaluation organizations in the green building and sustainable
sector," said GreenWizard's Adam Bernholz. "We have found in MTS an
organization that sees how sustainable building can very practically
foster change on a societal, even global, scale. Given our aspirations,
we saw a natural fit, and we couldn't be happier for this new
relationship."
"We could not be more pleased with our alliance with GreenWizard. Our
organization and its members are at the forefront of the move to a
sustainable built environment. GreenWizard provides the tools that allow
the Architecture and Design community to readily find and document those
products that are going to provide the most sustainable benefit to a
given project," added Mike Italiano, MTS President and CEO, and a
Founder of USGBC and its associated LEED standard.
About The Institute for Market Transformation to Sustainability
MTS dedicates its entire operation to raising awareness of the positive
impact that manufacturing, promoting, and purchasing sustainable product
choices has on every aspect of our daily lives. The vision of MTS is to
achieve a sustainable world through product manufacture and capital
markets' investment which accelerate the global market transformation to
sustainability. The goal of MTS it to achieve 90% sustainable products
market penetration by the year 2015. Learn more: http://mts.sustainableproducts.com/about_MTS.html
About GreenWizard
GreenWizard, LLC, is a technology company dedicated to empowering
architects, engineers, and contractors to build greener structures for
less money in less time. The Company offers the only data-driven
software platform that allows users to analyze and select green building
materials based on a wide array of preferences and inputs, ultimately
reducing the time and money spent in the procurement process. The
Company employs a Service Oriented Architecture (SOA) software model
delivered over the Internet for its process automation tool,
communication center, business analytics, and interactive marketplace.
The platform allows project participants to efficiently navigate the
most comprehensive and up-to-date database of green building products,
utilizing the most advanced analytical tools and information available
in the market. The Charleston, SC-based company was founded in 2008. For
more information please visit www.GreenWizard.com
or call 843-284-1355.

Propel Marketing Group
John D. Wagner, 919-796-9984
Jdwagner@propelmg.com
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