MyBuys E-commerce Wellness Index Shows Health of On-Line Retail Up 14% in February

Reliance on Discount Pricing Lessens as Shoppers Return to Full Price Purchases

MyBuys, the leading provider of personalized recommendations for multi-channel retailers, today released the latest edition of the MyBuys E-commerce Wellness Index™, which measures the overall health of U.S. e-commerce and tracks key trends among retailers. The February Index reports an 11% year-over-year growth in total e-commerce revenue, and shows the overall health of the industry improved 14%. The Index highlights a strong move in purchases of full-priced items, which increased by 16% versus February 2009. Sales of discounted items increased by 28% versus the same period a year ago, down markedly from the more than 100% increases steadily seen through the last half of 2009.

"With strong February results far outweighing a weaker-than-expected January, the Index averaged positive 8% over the last 90 days, demonstrating positive momentum for the e-commerce industry," said Robert Cell, CEO MyBuys. "February saw growth in overall e-commerce sales, and importantly, this growth was fueled by increases in both full-priced and discounted goods. We expect that retailers will continue to wean themselves from discount pricing tactics as their main growth engine through the remainder of 2010, and focus on innovative merchandising tactics instead. MyBuys continues to demonstrate that retailers that leverage personalization on their web sites deliver higher average order values (AOV). In February, AOV was an average of 18% greater for orders with personalized products in the basket."

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             Key Stats: February 2010 vs February 2009
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         MyBuys E-Commerce Wellness Index                  + 14%
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         Total revenue year-over-year                      + 11%
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         Total revenues from products sold at list price   + 16%
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         Total revenues from products sold with a discount + 28%
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         Depth of discounts                                + 13%
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         Average order value for personalized transactions + 18%
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About the MyBuys E-commerce Wellness Index™
The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our over 150 MyBuys clients.