Published: March 09, 2010
Sonova Launches "Sona" - a New Hearing System Brand Featuring a Novel Product and Service Concept
STÄFA, Switzerland - (BUSINESS WIRE) - By launching Sona, the Sonova Group is introducing a novel business
concept combining a specialized product portfolio with easy fitting and
simplified logistic processes, which are unique in the industry. The new
brand broadens the portfolio of the established hearing solutions of
Phonak and Unitron and is aimed at the market segment for
mild-to-moderate hearing loss. It features mainly the integrated service
concept providing audiologists with new opportunities to make their
hearing solutions more accessible to consumers.
"With Sona products, we are offering hearing specialists optimized and
simplified online ordering and storage processes that are unique within
our industry," said Valentin Chapero, CEO of the Sonova Group.
"Consumers benefit from the immediate availability of tailored hearing
solutions and straightforward access to their first experience of
improved hearing - a key factor in successful fitting and in the
subsequent decision to buy."
Two types of products are available under the new brand: "Sona:vogue
micro" is a high-tech device worn behind the ear and "Sona:vogue intro"
is the corresponding in-the-ear solution. Both product types are
available in three different price/performance categories.
Following its successful roll-out onto the Belgian market, Sona will now
be launched progressively in selected European countries and in the US.
Disclaimer
This Media Release may contain forward-looking statements which offer no
guarantee with regard to future performance. These statements are made
on the basis of management's views and assumptions regarding future
events and business performance at the time the statements are made.
They are subject to risks and uncertainties including, but not confined
to, future global economic conditions, exchange rates, legal provisions,
market conditions, activities by competitors and other factors outside
the company's control.
About Sonova
Sonova is the leading provider of innovative hearing healthcare
solutions. The globally active group is the world's top manufacturer of
hearing systems, the market leader in wireless communication systems for
audiology applications, develops and manufactures advanced cochlear
implant systems and provides professional solutions for hearing
protection. Sonova is pursuing a clear growth strategy and is intent on
building its market share. To this end it is constantly expanding its
existing business segments and branching out into other areas of the
hearing healthcare industry.
Present in over 90 countries, and with a workforce of over 5,600
employees, Sonova generated sales of CHF 1.249 billion in the financial
year 2008/09 and a net profit of CHF 284 million. This financially
strong group of companies bases its success on innovation, customer
focus and proactive cost management.
The company has been successfully promoting understanding and
communication for over 60 years, and is ideally positioned to benefit
from the trends in this growth industry.
For more information please visit www.sonova.com.
Sonova shares (ticker symbol: SOON) have been listed on the SIX Swiss
Exchange since 1994.
Sonova
Dr. Holger Schimanke, +41 58 928 33 44
Director
Investor & Corporate Relations
holger.schimanke@sonova.com
or
Gina
Francioli, +41 58 928 33 47
Investor & Corporate Relations
gina.francioli@sonova.com
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