Published: March 09, 2010
Consumers Want Best of Both Worlds: Pay TV and Over-the-Top Video, Says In-Stat
SCOTTSDALE, Ariz. - (BUSINESS WIRE) - Consumers want their Internet TV, according to market research firm
In-Stat (http://www.in-stat.com).
Already, based on In-Stat's new multi-client research, 26% of U.S.
consumer respondents report viewing Internet TV more than once per week.
However, rather than a substitute for traditional pay TV services,
consumers want Over-the-Top (OTT) Internet video to compliment
traditional TV offerings.
"Consumers want the best of both worlds: Pay TV and OTT Video," says
Keith Nissen, In-Stat analyst. "Nearly 40% of consumer broadband
household respondents want a combination of linear and on-demand TV, and
nearly three quarters want to acquire all their video content from their
pay TV operator."
The recent research also found:
-
While PCs remain primary devices used for viewing Internet TV,
consumers are increasingly using multiple devices.
-
Consumers use a several devices to get Internet video to their TVs,
including PC-based and dedicated media adapters, gaming consoles,
Blu-ray players and Internet-enabled TVs.
-
At year end 2009, 24 million web-enabled devices were in operation in
the U.S. This is expected to grow to 102 million by 2013.
In-Stat's new multi-client research study, "OTT
Video Platforms, Devices, and Consumer Expectations," presents
a real-world assessment of the OTT video market opportunity, based on a
combination of In-Stat's extensive device and services databases, as
well as a new primary research survey of U.S. broadband households. The
research quantifies:
-
Household ownership and requirements of web-enabled consumer devices,
such as Internet-enabled TVs, Blu-ray players, game consoles, Internet
set-top boxes, PCs and portable entertainment devices.
-
Current Internet TV viewing, storage and consumption behavior and
expectations.
-
Web-to-TV adoption.
-
OTT video market and content monetization opportunities.
For a free sample and more information, please contact Elaine
Potter at: epotter@reedbusiness.com
or (480) 483-4441.
About In-Stat
In-Stat's market intelligence combines technical, market and end-user
research and database models to analyze the Mobile Internet and Digital
Entertainment ecosystems. Our insights are derived from a deep
understanding of technology impacts, nearly 30 years of history in
research and consulting, and direct relationships with leading players
in each of our core markets. In-Stat provides its research through
reports, annual subscriptions, consulting and advisory services to
inform critical decisions.
In-Stat, Scottsdale
Keith Nissen, Principal Analyst
480-483-4465
keith.nissen@reedbusiness.com
Elaine
Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com
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