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Consumers Want Best of Both Worlds: Pay TV and Over-the-Top Video, Says In-Stat

"Consumers want the best of both worlds: Pay TV and OTT Video," says Keith Nissen, In-Stat analyst. "Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV operator."

The recent research also found:

• While PCs remain primary devices used for viewing Internet TV, consumers are increasingly using multiple devices.
• Consumers use a several devices to get Internet video to their TVs, including PC-based and dedicated media adapters, gaming consoles, Blu-ray players and Internet-enabled TVs.
• At year end 2009, 24 million web-enabled devices were in operation in the U.S. This is expected to grow to 102 million by 2013.

In-Stat's new multi-client research study, "OTT Video Platforms, Devices, and Consumer Expectations," presents a real-world assessment of the OTT video market opportunity, based on a combination of In-Stat's extensive device and services databases, as well as a new primary research survey of U.S. broadband households. The research quantifies:

• Household ownership and requirements of web-enabled consumer devices, such as Internet-enabled TVs, Blu-ray players, game consoles, Internet set-top boxes, PCs and portable entertainment devices.
• Current Internet TV viewing, storage and consumption behavior and expectations.
• Web-to-TV adoption.
• OTT video market and content monetization opportunities.

For a free sample and more information, please contact Elaine Potter at: epotter@reedbusiness.com or (480) 483-4441.

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

In-Stat, Scottsdale
Keith Nissen, Principal Analyst
480-483-4465
keith.nissen@reedbusiness.com
Elaine Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com