Published: March 09, 2010
Digiplug is Building a Digital Supply Chain Infrastructure Thanks To Brocade NetIron MLX and FastIron SuperX
PARIS - (BUSINESS WIRE) - Brocade (NASDAQ:BRCD) today announced that Digiplug, a leading provider
of end-to-end digital distribution solutions for Rights Holders and
Digital Content Retailers worldwide, has completed a project to digitize
customer assets and build a new high performance, high speed data center
using Brocade's NetIron MLX routers and FastIron SuperX switches.
With clients including Universal, Sony and Warner Digiplug is at the
forefront of an online and mobile revolution. The boom in digital
services has drastically changed the way entertainment content is
funded, manufactured, marketed, distributed, monetized and consumed. For
the media and entertainment industry, recorded music was the first to go
digital, but now the whole industry is focused on digitization of its
content.
The existing twin data centres could not cope with the sudden traffic
growth. With clients like the Universal Music Group International
relying on the firm to distribute content across the globe, Digiplug
needed to invest in a new, highly available and scalable network, with
reliable interconnect speeds.
In order to choose the new infrastructure, Digiplug - through local
channel reseller, BSO - compared vendors on two levels: projected total
cost of ownership and performance/port density capacity. The winner of
the comparison was Brocade on price, rack space and energy consumption.
BSO supported Digiplug's decision to select Brocade.
In addition, to cope with the huge amount of data Digiplug needed to
securely interconnect between its two Data Centers and its headquarters
in central Paris via a dedicated Fibre link; redundancy was also very
important so the network is mirrored in each data center. Owing to the
value of musical masters sent by the rightholders, Digiplug also
requested security enforcement and added several security checkpoints,
between each layer. Digiplug deployed two Brocade NetIron MLX 4 routers
in the main data center core to manage the bandwidth with BGP and AS
(Autonomous System) and one Brocade NetIron MLX 4 router in the backup
data center. These routers had to be able to manage the BGP
configuration and the different modes of accessing Digiplug's network;
one transparent access for its customers through private networks and
the Internet.
Digiplug also implemented four Brocade FastIron SuperX switches in the
main data center and two Brocade FastIron SuperX switches in the
secondary data center. The chassis-based architecture of these solutions
allows future scalability, through addition of cards and ports. This was
critical for Digiplug, whose server numbers are growing quickly due to
data growth.
Three Brocade FastIron Edge X 448 Premium Series were installed in the
main data center, with another three. The IPv6-capable FastIron Edge X
Series switches enable network managers to future proof the network to
support IPv6. The high performance of IPv6-ready platforms, security,
convergence, and complete IPv4/IPv6 visibility using embedded sFlow
provides a robust edge-to-core IPv6 solution.
The interconnectivity between these routers and switches is ensured
through optical fibre. Between the two data centers, the
interconnectivity uses Dark Fiber, and to get all benefits from it, the
company has lambdas in Gbps and 1 lambda in 10 Gbps. Digiplug uses DWDM
(Dense wavelength Data Multiplexing) protocol for 10 Gbps, an unusual
configuration which was a real challenge for the BSO and Digiplug team
to implement. However Digiplug has already seen the results and
performances of its new infrastructure. The company needed 10 Gbps, and
while they did some real test in use, they managed to achieve up to 9 or
8 Gbps, by putting 10 machines on each side to test the link. They
observed near-perfect performance with very little latency.
The company also tested the Brocade FastIron SuperX extensively. Two of
these are used to connect the different machines to the storage cluster
(300 Tb), which is used at 60 percent capacity. The IT team demonstrated
the high performance capabilities of the Brocade solutions by attached
50 servers concurrently, and they still didn't manage to reach the
limitation of the Brocade products. This shows very high performance
from Brocade products, and the whole company was delighted in choosing
Brocade.
Digiplug's management has also been impressed by the deployment. The
solution cost was half that of competitors' products and has provided
them greater performance, and moreover they do not experience the same
volume of network problems.
Julien Andrieux, IT Manager at Digiplug, comments: "Brocade had a very
reliable team and BSO has always found the best tailored solution for
us, even if the transformation of our architecture has been very
important. The implementation of this new infrastructure has been made
in a very transparent way, and allows us to consider our future needs of
evolution with a peaceful mind."
Thanks to the collaboration with BSO and Brocade teams, Digiplug managed
to ensure a transparent implementation, autonomy of management of the
new infrastructure, so as competences transfers. BSO actually manages
the facilities of Digiplug LAN and WAN platform, and maintains it in
operational conditions.
In the future, Digiplug anticipates that their customers will send more
and more videos (video-clips and concerts), so they will need a
continuous evolution of the platform. The Brocade infrastructure
installed will grow with their needs, ensuring the performance,
scalability and ease of management that they require.
About Brocade
Brocade (Nasdaq: BRCD) develops extraordinary networking solutions that
enable today's complex, data-intensive businesses to optimize
information connectivity and maximize the business value of their data.
For more information, visit www.brocade.com
About Digiplug
Digiplug provides SaaS solutions for the production, management and
distribution of multimedia (image, audio, video) content. Today,
Digiplug is a top partner for music labels. Its software solutions
enable the production and global distribution of digital content for 3
of the 4 music majors: Universal Music since 2001, Warner Music and Sony
Music Entertainment since 2003. Every day, Digiplug distributes
thousands of products on behalf of music major in more than 50 countries
and to some 900 distribution platforms. Digiplug also has solutions for
digital content distributors to provide them the ability to aggregate
and monetize digital products and solutions to produce sales and
financial reports. In March 2007, Digiplug has been acquired by
Accenture Group.
For more information, visit: http://www.digiplug.com/
About BSO Networks
Founded in 2004, BSO Network Solutions is the leading Next Generation
Operator providing Network services, Hosting and Integration. With its
rapid growth, BSO Network Solutions is already present in more than 12
countries (France, UK, The Netherlands, Germany, Belgium, Italy, Spain,
Switzerland, USA, Brazil, Canada and Hong Kong) and has offices in
Paris, London and Hong Kong. BSO Network Solutions administers and
operates its own Nx10Gbit/s network which has been crafted to be
compatible with future 100Gbit/s interfaces. Thanks to a range of very
high value-added services and to comprehensive facilities management and
validation offerings, BSO Network Solutions provides its customers with
guidance and assistance from the most upstream phases of their projects,
in terms of advice and expertise, to the most downstream, including the
daily administration, upgrading and adaptation of their infrastructure.
All its services are covered by extremely robust Service Level
Agreements (SLA) tailor-made to match each problem addressed. More info: www.bsonetwork.com
(c) 2010 Brocade Communications Systems, Inc. All Rights Reserved.
Brocade, the B-wing symbol, BigIron, DCX, Fabric OS, FastIron, IronView,
NetIron, SAN Health, ServerIron, and TurboIron are registered
trademarks, and Brocade Assurance, DCFM, Extraordinary Networks, and
Brocade NET Health are trademarks of Brocade Communications Systems,
Inc., in the United States and/or in other countries. Other brands,
products, or service names mentioned are or may be trademarks or service
marks of their respective owners.

Stuart Marks
EMEA PR & AR Manager
Brocade
Tel: +44
(0) 1784 496474
Mob: +44 (0) 7734 688062
markss@brocade.com
or
Sophie
ARTONNE
Responsable Communication / Head of Communication
BSO
Network Solutions - Next Generation Operator
Tel: + 33 1 77 36 11 00
Mob:
+33 6 75 47 57 03
sophie.artonne@bsonetwork.com
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