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LifeLock Named "Best Overall" by Identity Theft Labs

"As the crimes of identity theft and identity fraud continue to evolve, we have positioned our business to grow at a more rapid pace in attempt to stay in front of the crime," said LifeLock Chairman and CEO Todd Davis. "With our next generation LifeLock Identity Alert system and our advanced LifeLock Command Center protection suite, we are using technologies that allow us to search broader, deeper and for more data than ever before."

LifeLock Identity Alert system offers broader identity coverage, greater control, and early notification of both credit and non-credit related identity threats by searching more than 45 million data points daily and 30 million consumer transactions each month. This advanced detection system can identify fraudulent applications for many forms of both credit and non-credit related services. These include many retail credit cards, mortgage loans, and auto loans, as well as non-credit related transactions, such as wireless services, utilities, peer to peer loans, and non-credit related payday loans.

For an additional monthly fee, LifeLock members can receive LifeLock Command Center service. LifeLock services help protect members from misuse or inaccurate representation of consumers' personally identifiable information across various databases and files. LifeLock Command Center includes the basic LifeLock services with the added benefits of the LifeLock Identity SDS (Search, Detect, Secure) system and LifeLock Personal Breach Protection service. LifeLock Identity SDS helps to alert members to potential identity threats quickly by monitoring the Internet and non-credit related sources, including but not limited to payday loans, public records and court records for personal identifying information. LifeLock Personal Breach Protection actively monitors peer-to-peer file sharing networks for potential breaches of personally identifiable information.

About LifeLock

LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company, by AlwaysOn to the Top Global Company 250 list and most recently by Arizona Corporate Excellence as Arizona's Fastest Growing Company.

LifeLock, Inc.
Mike Prusinski, Vice President, Corporate Communications
480-457-2101
mike@lifelock.com