Published: March 09, 2010
Samsung Announces Launch of Highly-Anticipated eReader for the US Market
RIDGEFIELD PARK, N.J. - (BUSINESS WIRE) - Samsung Electronics America, Inc., a market leader and award-winning
innovator in consumer electronics, announced today the imminent
availability of its first-ever eReader product for the US market.
Initially previewed at CES 2010 in January, the Samsung eReader makes
reading a personal experience. Not only can users easily access content,
but they can also write notes and thoughts directly on the page,
highlight content that matters to them and share notes with friends and
peers. Samsung combined over one million electronic titles, advanced
handwriting capabilities and WiFi connectivity into a single,
easy-to-use device that allows users to read, write and share on the go.
The Samsung eReader is an authentic eReading companion in the digital
age.
Samsung Electronics America also announced that its parent, Samsung
Electronics Co., Ltd., has formed a partnership with Barnes & Noble to
provide the eCommerce storefront for the Samsung eReader. Users can
access Barnes & Noble's expansive digital library of more than 1 million
eBooks, eMagazines and eNewspapers.
"We are very excited to be entering the explosive eReader market with a
device that brings the best of a traditional reading experience into the
digital age," said Reid Sullivan, Senior Vice President at Samsung
Electronics America. "Samsung prides itself on identifying and
fulfilling unmet consumer needs through innovation, and the eReader is
emblematic of that approach. We are partnering with the best in the
business to offer access to an extensive array of content, and have
developed innovative features and technologies designed to make reading
that content as personal and intimate an experience as reading a hard
copy book has always been."
The most visibly distinguishing feature of the Samsung eReader is its
electromagnetic resonance (EMR) stylus pen. This innovative EMR stylus
grants users the writing capabilities that are typically associated only
with traditional paper books, such as making annotations in the margins
and recording one's own thoughts and interpretations while reading.
eBooks, newspapers and even images can be easily modified with direct
handwriting and memos on content, while voice recording functionality
enables users to create audio memos and annotations. With the included
journal, scheduler and memo applications, users can utilize the stylus
to write and save entries, which are made available for thumbnail
viewing and easy search. An electronic dictionary is also available both
in and out of eBook reading.
Samsung's compact, portable eReader, features a slider form factor and
incorporates a 6" E-ink display (600x800) with 8-Gray scale for easy
readability both indoors and out. It supports e-pub, PDF/a, TXT, bmp and
jpg formats. Utilizing the built-in front speakers or the convenient
head-phone jack, consumers can experience Samsung's text-to-speech (TTS)
technology, which reads text aloud and allows users to continuously
enjoy their favorite content even while driving or during crowded
commutes. The built-in MP3 player allows users to transport and enjoy
their favorite music, audio books, podcasts and other audio content on a
single device.
The Samsung eReader allows for connectivity between public and private
spaces, with both a Wi-Fi (802.11 b/g) network that allows for direct
purchase and download of content without a PC connection, and Bluetooth
2.0 connectivity allowing for audio transmission to wireless headphones.
Samsung's unique EmoLink technology enables users to share content
between Samsung eReader devices. In addition, a built-in dedicated
program will sync the eReader scheduler with users' personal PC Outlook.
With 2GB of internal memory, the Samsung eReader can easily store 1,500
books or 24,000 pages of memos. An external Micro SD card slot increases
the device's storage capabilities by an additional 16GB.
Through Samsung's partnership with Barnes & Noble, users can easily
download more than one million eBooks and ePeriodicals, with most
bestsellers at $9.99. Users will have the ability to browse, sample,
purchase and download a wide variety of content from the world's largest
eBookstore in seconds, over a Wi-Fi or PC connection. Samsung eReader
users will also be able to take advantage of breakthrough Barnes & Noble
features, such as the industry-first LendMe technology which enables
consumers to lend a wide selection of eBooks to friends free of charge
for up to 14 days. Just choose the book you want to share and send it to
your friend's Samsung eReader or a host of other computer and mobile
devices with free Barnes & Noble eReader software.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd.,
markets a broad range of award-winning, digital consumer electronics and
home appliance products, including HDTVs, home theater systems, MP3
players, digital imaging products, refrigerators and washing machines. A
recognized innovation leader in consumer electronics design and
technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com
for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6207205&lang=en
R&J Public Relations for Samsung Electronics America
Vickie
Cullen, 908-722-5757
vcullen@randjpr.com
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