Published: March 08, 2010
Navistar Introduces First OEM E-Commerce Website for Heavy Duty Truck and Bus Parts
WARRENVILLE, Ill. - (BUSINESS WIRE) - Navistar International Corporation (NYSE: NAV) will become the first
heavy duty truck and bus manufacturer to sell parts online to customers
via an e-commerce website integrated into www.partsmartparts.com.
The online store, which debuts today, will feature hundreds of popular
parts from the PÎRTSMÎRT line, Navistar's value line of
all-makes truck and bus parts sold through their International and
IC Bus dealer network. Parts orders placed online will be filled by the
customer's local International or IC Bus dealer.
"Navistar is taking a leadership position in e-commerce for heavy duty
truck and bus parts," said Michael A. Cancelliere, senior vice president
and general manager for Navistar Parts in North America. "With a
customer-friendly interface and the ability to order 24/7 online, our
new website allows our dealers to extend their customer reach and makes
it easier for customers to do business with us."
The e-commerce site features a full product catalog and allows the user
to select vehicle and engine model to determine the correct part for
their need.
"This new approach to will definitely appeal to today's internet-savvy
customer," said Nate Jolliff, director of parts operations integration
for Navistar. "This is the customer who may not regularly patronize a
dealership for service, but has the knowledge and ability to know what
parts are needed and how to install them. We're connecting the customer
with their local International and IC Bus dealer through a
seamless online ordering system."
The introduction of the Partsmartparts.com e-commerce site will be
supported by a full marketing communications plan, including online,
print and radio advertising, Wi-Fi sponsorship and display advertising
at select truck stops.
"Navistar's introduction of an online shopping experience for truck and
bus parts will further enhance our commitment to our customers. Our goal
is to continue to improve on uptime while delivering an industry leading
customer experience," said Cancelliere. "In the coming months, we have
plans to increase the number of parts offered online."
About Navistar Parts
Navistar Parts, an operating unit of Navistar International Corporation
(NYSE: NAV), delivers the right part, at the right place, at the right
time. With the largest dealer network in North America, and extensive
global locations, Navistar Parts supplies parts worldwide for
International and IC Bus brand vehicles and MaxxForce®
brand diesel engines, as well as parts for all makes of medium- and
heavy-duty trucks. With more than 700,000 parts, 10 global Parts
Distribution Centers and 100 years of building a solid aftermarket parts
supply chain, Navistar Parts keeps you up and running. Navistar Parts
private labels include: International, PÎRTSMÎRT®
and ReNEWed brands. Additional information on Navistar Parts
can be found at www.navistarpartsandservice.com.
About Navistar
Navistar International Corporation (NYSE: NAV) is a holding company
whose subsidiaries and affiliates produce International brand
commercial and military trucks, MaxxForce brand diesel engines, IC Bus
brand school and commercial buses, Monaco RV brands of recreational
vehicles, and Workhorse brand chassis for motor homes and step vans. It
also is a private-label designer and manufacturer of diesel engines for
the pickup truck, van and SUV markets. The company also provides truck
and diesel engine service parts. Another affiliate offers financing
services. Additional information is available at www.Navistar.com/newsroom.

Navistar International Corporation
Media Contact:
Kim
Speciale, 630-753-6082
Laura McGowan, 630-863-8709
or
Investor
Contact:
Heather Kos, 630-753-2406
Web site: www.Navistar.com/newsroom
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