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VIP Parts, Tires & Service Revs Up Their Online Gift Cards with CashStar

"With CashStar, we can now offer consumers a truly convenient and flexible way to purchase gift cards online - without having to wait for the cards to be shipped," said Corey Wendland, Chief Financial Officer, VIP Parts, Tires & Service. "We are particularly excited to leverage the branding and personalization features of the CashStar platform, which will enable us to provide shoppers with highly-customized gift cards."

Based in Lewiston, Maine, VIP Parts, Tires & Service is New England's largest privately-held automotive parts and accessories chain with 56 locations in Maine, New Hampshire and Massachusetts. VIP offers customers high quality, name-brand original equipment parts, tires and repair services. By making CashStar-powered digital cards the only gift card offering available on VIPAuto.com, the company is giving consumers a way to conveniently purchase online gift cards that they can easily make into personalized and unique gifts with a custom message or by uploading a photo. Consumers can then select the card denomination and set the day and time the gift should be delivered via email - either instantly or at a later date. CashStar digital gift cards have no shipping or redemption fees, or expiration dates. Consumers can print the gift card at home for redemption at any VIP Parts, Tires & Service location.

"VIP Parts, Tires & Service is a category leader and we are excited to partner with this company to bring the convenience of personalized digital gift cards to automotive customers," said David Stone, CashStar's CEO. "Our digital gifting platform is an easy choice for brands and retailers in all categories, from restaurants to retail to automotive. The flexibility of our platform ensures the program is customized to suit the unique needs of each brand."

Editorial Note: Visuals are available upon request.

About VIP Parts, Tires & Service

VIP Parts, Tires & Service is New England's largest privately held automotive parts and accessories chain. Based in Lewiston, Maine, VIP has 56 stores in Maine, New Hampshire and Massachusetts. Since 1958, VIP has been the place where New Englanders turn for everything they need to keep their vehicles running at peak performance. In 2001, VIP was purchased by Quirk Tire of Watertown, Massachusetts. Founded in 1926 by Edward Quirk, Sr., Quirk Tire is one of the largest full service commercial tire distributors in New England

About CashStar, Inc.

CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs - all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or email info@cashstar.com.

fama PR
Keri Bertolino, 617-758-4148
CashStar@famapr.com