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IT Distributor Teams Up With Charity to Bring Customers a More Cost Effective, Rewarding and Unique Incentive

British owned IT Distributor Westcoast Limited have partnered with Microsoft to bring customers a unique World Cup incentive campaign that will be supporting local African charity Kick4Life.

Westcoast and Microsoft have used their marketing funds to make a donation to African Children’s charity, Kick4Life in exchange for a World Cup 2010 package and a unique experience where winning customers will be able to engage with the deprived children of Lesotho and see the charity in action.

Westcoast Logo

Westcoast Marketing Director, Alex Tatham said ‘Kick4Life are providing us with a package greater than those on offer from the events specialists and all the profits are going back to the charity to support their excellent work. The Passion campaign is a great vehicle to communicate our core company values”.

This World Cup 2010 customer incentive is one element of the Westcoast and Microsoft Passion Campaign (www.westcoast.co.uk/passion) that encourages customer behaviour as well as incremental sales for Westcoast and Microsoft.

Westcoast will be taking 10 winning customers to South Africa for a 6 day trip that includes:

• A Sightseeing tour of Johannesburg
• A World Cup group game at Soccer City in Johannesburg.
• A 5* luxury safari tour at Springbok Lodge
• Finished with a Westcoast sponsored event through Kick 4 Life, educating the children of one of the World's heaviest affected HIV countries on how to avoid HIV infection. The event finishes with critical life skills education in a football environment.

Microsoft Account Manager, Guy Harvey said “It is great to see Microsoft and Westcoast marketing funding spent in such a way. We are still offering our reseller partners an unforgettable experience. Football, Safari, History and the chance to see and make a difference to children that have suffered terrible loss through HIV.  The opportunity to provide a World Cup trip with a significant donation to such a worthy charity was unmissable and already our customer reaction to this offer has been unprecedented”.

Westcoast’s marketing team are heavily promoting the Westcoast and Microsoft Passion Campaign to gain maximum coverage for Kick4Life. Other vehicles of the campaign include the creation of an AllAboutPassion twitter page, print and digital advertising and an all encompassing micro site.
The incentive will run till the end of April and a live draw will be streamed on the internet on the 3rd of May 2010.

Westcoast customers can join the campaign and show their support at www.Westcoast.co.uk/passion

Further information is available from:
Phil Bell – Westcoast Marketing Manager – 0118 912 6295
E-mail: phil.bell@westcoast.co.uk
Or
jennie@capricornpr.com - 07747691992

About Westcoast
Westcoast is a trade only distributor and every customer will need to sign up to a valid account.

Westcoast Limited is a privately owned IT and electronics distributors. Founded in 1984 it has grown to become one of the UK’s largest distributors entering on several occasions into The Times Top Track 100 Fast Growing Companies chart.

As a leading IT and electronics distributor our product portfolio spans the whole computing spectrum ranging from desktop PC and notebook products through to high end server solutions, network products, printers, peripherals, spare parts and consumables.

The group sells to resellers, retailers and dealers in the UK and Ireland providing credit, marketing and logistics services to over 5,000 customers.  More information on Westcoast can be found at www.westcoast.co.uk

About Kick4Life
Football and sport have the power to inspire, to unite and to make a difference. Kick4Life uses this potential to transform the lives of some of the most disadvantaged children in the world.  We are passionate about using sport for change. 

We were founded in 2005 and have since focused our efforts in Lesotho in southern Africa, delivering a range of programmes focused on tackling HIV by providing sports-based health education, voluntary testing, life-skills development and support into education and employment. Lesotho has the third highest HIV prevalence in the world and hundreds of thousands of children have been orphaned by the disease. Kick4Life is committed to playing an important part in addressing this crisis.

Useful links
www.Westcoast.co.uk
www.Westcoast.co.uk/passion

Log in with:
Username: reseller demo
Password: westcoast
www.twitter.com/AllAboutPassion
www.kick4life.org

Westcoast Limited, Arrowhead Park,
Arrowhead Road, Theale, Reading,
Berkshire RG7 4AH
Tel: 0118 9126000 Fax: 0118 9126200

VAT Registration No. GB 569 9765 54