NEWS

WIRES

OTHER

British Museum to Present at MarketingSherpa's 2nd Annual Germany Email Marketing Summit 2010

James Meers to present British Museum’s Customer-Centric Approach to Online Marketing

LONDON, U.K. – March 8, 2010 – Lyris, the online marketing expert, today announced customer James Meers, Business Development Manager for British Museum, will present at MarketingSherpa’s 2nd Annual Germany Email Marketing Summit 2010, one of Europe’s leading conferences covering email marketing tactics and strategies for B2B and consumer marketing. In a session entitled ‘British Museum’s Customer-Centric Approach to Online Marketing’, Meers will discuss best practices in customer-centric online marketing by showcasing the company’s work with Lyris.

WHAT: MarketingSherpa’s 2nd Annual Germany Email Marketing Summit 2010, the annual conference and exhibition for email marketing strategies

WHEN: March 8-9, 2010

WHERE: Munich, Germany

British Museum’s session, taking place at 12 noon on Tuesday 9th March, will discuss how taking a customer-centric not campaign-centric approach to online marketing delivers advanced customer intelligence, better targeted outreach and greater ROI.

Those unable to attend the email marketing summit can join the conversation with Lyris executives via Twitter.  Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.

Related resources:
• Lyris HQ
• Lyris UK
• Lyris upcoming events
• Marketing Sherpa’s 2nd Annual Germany Email Marketing Summit 2010

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organisations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Erick Mott
Community Practice Leader, Lyris Inc. 
001 510 604 2200
emott@lyris.com

Elise Bulger
Hill & Knowlton for Lyris, Inc.
020 7413 3026
elise.bulger@hillandknowlton.com