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TRANSAMERICA and LIVESTRONG Unite in the Fight Against Cancer

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LITTLE ROCK, Ark. - (BUSINESS WIRE) - Transamerica Life Insurance Company and LIVESTRONG are joining together to help millions of people lead healthier lives and receive heightened support if diagnosed with cancer. Announced today, the TRANSAMERICA LIVESTRONG SurvivorPlan group cancer-only and group critical illness policies mark an advance in the employee benefits market by combining insurance coverage with the promotion of one-on-one support and other resources from the LIVESTRONG SurvivorCare program of the Lance Armstrong Foundation. With the global costs of new cancer cases exceeding $300 billion in 2009, this collaboration will help make LIVESTRONG's practical support services more readily accessible to those who need them.

"This innovative coverage from Transamerica presents a remarkable opportunity for employers to promote wellness, and help to ensure that their employees receive the resources and care they need to lead healthy lives before and after a cancer diagnosis," says Randy Clarkson, president of Transamerica's Worksite Marketing division. "We have tremendous respect for the Foundation and what it does to empower people affected by cancer, and we are proud to guide our policyholders to take advantage of the LIVESTRONG SurvivorCare program."

As cancer becomes the world's leading cause of death, improved access to care and practical support immediately after diagnosis will play a significant role in fostering positive, long-term outcomes for patients. Designed as supplemental policies, TRANSAMERICA LIVESTRONG SurvivorPlan products are easy to qualify for and provide meaningful benefits to policyholders. SurvivorPlan products provide coverage for many ancillary costs associated with cancer care, including loss of income, travel for treatment, experimental treatment, and spousal and other dependent care. Both the cancer-only and critical illness plans also provide policyholders with the optional benefit of a comprehensive blood screening profile each year at no out-of-pocket cost.

Additionally, when SurvivorPlan certificate holders file a cancer claim, they will receive a letter explaining the additional resources available to them including the LIVESTRONG Guidebook, which provides information and worksheets to help survivors organize, plan and keep track of their cancer experience from the moment of diagnosis, during cancer treatment and after treatment.

By licensing the LIVESTRONG trademark, Transamerica proudly supports the Lance Armstrong Foundation in its mission to fight cancer. For more information on TRANSAMERICA LIVESTRONG SurvivorPlan, visit www.transamericaworksite.com.

About Transamerica

Transamerica companies have been helping people create better futures for over a century. Transamerica Worksite Marketing, the worksite marketing division of Transamerica Life Insurance Company (Cedar Rapids, IA) and Transamerica Financial Life Insurance Company (Purchase, NY) designs and markets voluntary group life and supplemental health insurance products. For more information, please visit www.transamericaworksite.com.

Transamerica is a federally registered trademark of Transamerica Corporation. LIVESTRONG is a federally registered trademark of the Lance Armstrong Foundation, used under license.

About LIVESTRONG

Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information visit www.LIVESTRONG.org.

Transamerica Worksite Marketing
Angele Forrest, 1-800-400-3042
aforrest@aegonusa.com
or
Edelman
Michael Altfest, 415-222-9944
michael.altfest@edelman.com
Megan Moynihan, 415-222-9944
megan.moynihan@edelman.com



 
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