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SpectraCal Announces Formation of Sales Group in South Dakota

SIOUX FALLS, S.D., March 2 /PRNewswire/ -- SpectraCal, the award winning inventors of CalMAN Video Calibration Software, opened a Professional Sales group in Sioux Falls, SD today.

The sales organization is headed by Jeff Murray, a leading figure in the professional video calibration industry for more than a decade. "Jeff has been one of the key people in the creation of this industry," said Joel Silver, President of the Imaging Science Foundation. "He has been working side by side with us since the beginning, has supported the industry with generous volunteer work, and we're proud to continue working with him now."

Silver also praised the team of professionals Murray brings with him. The new group includes software engineering facilities in Seattle (SpectraCal), hardware engineering in Sioux Falls (AV Foundry), and eight Sales, Marketing, Training and Support (SpectraCal Sales) in Sioux Falls. This group brings talented personnel with over 100 years of combined experience to address the ever changing needs of these dynamic video markets.

"SpectraCal Sales' team of sales, applications, and support professionals have proved themselves through years of superb service. I believe 2010 will be the most critical year ever for calibrator support, since our research on LEDs shows the majority of current meters can simply be upgraded, not replaced," Silver said.

"We will support everyone in this industry," Murray promised. "Whoever you bought your meter or your software from, you can call SpectraCal when you need support," he said.

Derek Smith, CEO of the SpectraCal group, pointed to the group's strong relationship with world class manufacturers. "We are uniquely positioned to offer instrumentation from several world class manufacturers including X-Rite, Klein Instruments, Konica Minolta, and many others." CalMAN today supports over 40 color analyzers and even more pattern generators.

"We want to support the video professional every way we can," Murray explained. "And not just with technical training. We will work to provide professional development assistance, business education, and everything a calibrator needs to be successful."

The entire SpectraCal group will be present in full force at Electronic House Expo (EHX) in Orlando, Florida later this month (March 25-27).

SOURCE SpectraCal