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Green Mountain Coffee Roasters, Inc. Recognized as One of the "100 Best Corporate Citizens"

The 100 Best Corporate Citizens List is based on over 360 data points in seven categories: Environment, Climate Change, Human Rights, Philanthropy, Employee Relations, Financial Performance, and Governance. The 100 Best Corporate Citizens are selected from among the large-cap Russell 1000 companies, with data provided by leading ESG investor data firm IW Financial. GMCR ranked 39^th overall and was among the top ten food and beverage companies on the list.

"It's rewarding to have the passion and work of GMCR employees recognized, and gratifying to see how our efforts contribute to positive change in the world," said Larry Blanford, President and CEO of GMCR. "We are proud to be included with the other companies on this list that are demonstrating that profitability can go hand-in-hand with social and environmental responsibility."

GMCR's "whole system" approach to corporate social responsibility includes donating at least five percent of its pre-tax profits to social and environmental projects in local and supply chain communities; maintaining a robust employee volunteerism program; offsetting 100% of its direct greenhouse gas emissions; and investing in Fair Trade Certified coffee.

The list of 100 Best Corporate Citizens will be published in the March issue of Corporate Responsibility Magazine. The list was first published in 1999 in Business Ethics Magazine, and has been managed by CRO and Corporate Responsibility Magazine since 2007. GMCR's growth enabled the Company to be eligible for the new methodology and criteria used to compile the 2010 list.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Green Mountain Coffee, Newman's Own Organics coffee, Tully's Coffee, and Timothy's World Coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup portion packs for Keurig Single-Cup Brewers are produced by a variety of licensed roasters and brands, including Green Mountain Coffee, Tully's Coffee and Timothy's. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR's Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
Director of Public Relations
sandy.yusen@gmcr.com