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MerchantWARE MobileTM Leads the Charge in Mobile Payment Processing With New Offerings for Google Android and Windows Mobile

2010 has unofficially been dubbed, "The Year Smartphones Become Mobile Credit Card Terminals," with MerchantWARE Mobile^TM answering the call for mobile payment processing that is as safe and secure as paying at a non-mobile terminal--like a cash register. By combining simplicity with advanced functionality and security, the free applications boast an easy setup process and only require a Merchant Warehouse merchant account.

The new applications are part of Merchant Warehouse's on-going mobile strategy which is to understand the needs of the growing micro-business segment, provide superior customer support and deliver secure, scalable and the lowest cost mobile payment solutions for all devices. Businesses today save time and money with free applications, immediate payment approvals as well as the convenience of automatic email receipts. MerchantWARE Mobile^TM applications are an ideal payment solution for any 'on-the-go' business that needs to accept credit card payments in real-time.

"We recognize that the mobile micro-business is growing and will be a driving force in our economy," said Henry Helgeson, co-CEO of Merchant Warehouse. "Our goal is to be ready with affordable, secure mobile payment applications for all devices. The addition of the Android and Windows Mobile applications brings us closer to that goal. Because Merchant Warehouse is self-reliant and does not depend on third parties for our gateway or support services, we are able to readily address the needs of the business customer and deliver better support and innovative solutions with the most flexibility. Delivering scalable, affordable and secure mobile applications for all businesses just makes sense for Merchant Warehouse."

As the technology emerges, evolves and gains traction in the market, MerchantWARE Mobile stays ahead of the pack, including secure compliant credit card processing applications and portable card readers used with the iPhone/iTouch, Blackberry, and now the Android and Windows Mobile to accommodate card swipes that allow merchants to avoid high-cost "card-not-present" fees. All credit card data (swiped or keyed) is securely transmitted and stored at Merchant Warehouse's secure data vault, not the mobile device so merchants and customers have peace of mind knowing their card data is safe. For a list of additional MerchantWARE Mobile^TM features, please visit: http://merchantwarehouse.com/merchantware_mobile.

The free applications require a Merchant Warehouse merchant account and all mobile applications, except the iPhone/iTouch, use a Bluetooth enabled card reader while the iPhone/iTouch use an easy to manage cradled card reader. With the addition of Windows Mobile and Android to the offerings, merchants can take part in the growing trend toward mobile payment processing with the ease and peace of mind that comes from partnering with a recognized industry leader and innovator such as Merchant Warehouse.

About Merchant Warehouse

Since 1998, Merchant Warehouse has enabled merchants to process all forms of electronic payments including credit, PIN-debit, loyalty & gift cards, EBT and checks. The company continues to deliver competitive merchant account pricing, PA-DSS compliant solutions, and dedicated customer support to their merchants, partners and independent sales organizations. Merchant Warehouse leads the industry with innovative groundbreaking technology initiatives including: MerchantWARE; BINsmart ; and MerchantWARE Mobile. Merchant Warehouse has been named the ETA 2009 ISO of the Year, Business Solutions' Best Channel Vendor for 2009 & 2010 and is a two-time recipient of the Boston Business Journal Pacesetter Award. Merchant Warehouse co-CEO, Henry Helgeson, was also named Ernst & Young Entrepreneur of the Year 2009 for New England. The company is committed to community and charitable involvement. For more information, please visit http://merchantwarehouse.com or follow us on Twitter at http://twitter.com/MWarehouse.

Merchant Warehouse
Marianne Rocco, 800-941-6557 x2051
Marketing Director
mrocco@merchantwarehouse.com
or
PAN Communications
Meghan Welborn / Michael Sullivan, 978-474-1900
merchant@pancomm.com