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ICAP Ocean Tomo to Auction Mobile Barcode Scanning Technology at Upcoming Live Auction March 25th in San Francisco

The proliferation of smart phones such as the Android or iPhone has resulted in the creation of a more informed consumer base as numerous barcode scanning applications available on mobile devices allow users to compare product prices, availability, and point of sale locations. On Black Friday 2009, there was a 77% increase in downloads of shopping and shopping-tool applications utilizing barcode scanning technology over the last year.¹ The assets of this portfolio describe the core technology for applications using barcodes to provide consumers production information via mobile devices. The patents describe methods that use product barcodes to deliver comprehensive information on the product's price, availability, and point of sale location to a user's mobile or desktop device. "This technology leverages an established standard and drives real-time consumer decision making," said ICAP Ocean Tomo's Dean Becker.

As stated by Leigh M. Rothschild, Lot Inventor and former Chairman of Barpoint.com, "We are pleased to have ICAP Ocean Tomo market this asset in its upcoming Auction. We are seeing a rapid adoption of this technology which is assisting consumers all over the world in making real time purchasing decisions."

To learn more about the patents available for license in this Lot, visit http://icapoceantomo.com/item-for-sale/product-information-search-license. To register to attend, visit www.icapoceantomo.com.

About ICAP Ocean Tomo LLC

ICAP Ocean Tomo is the intellectual property brokerage division of ICAP.

About ICAP

ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP is also the source of global market information and research for professionals in the international financial markets. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to www.icap.com.

¹ http://online.wsj.com/article/SB10001424052748704398304574598060597361686.html

ICAP Ocean Tomo LLC
Media Contact
Cali Munoz
cali.munoz@us.icap.com
312-377-4831