Published: March 01, 2010
JohnsonDiversey, Inc. Announces Name Change to Diversey, Inc. and Adopts New Brand Identity
STURTEVANT, Wis. - (BUSINESS WIRE) - JohnsonDiversey, Inc. and JohnsonDiversey Holdings, Inc. today announced
that the Board of Directors of both entities has approved a change of
their corporate names. JohnsonDiversey, Inc. is changing its name to
Diversey, Inc. and JohnsonDiversey Holdings, Inc. is changing its name
to Diversey Holdings, Inc., both effective immediately. The
corporation's operating companies are also changing their legal names to
reference Diversey. Concurrent with the name change, Diversey, Inc. is
adopting a new corporate identity, branding and tagline, "for a cleaner,
healthier future."
"Today represents an important milestone in the history of our company,"
said S. Curtis Johnson, Diversey's Chairman. "Our new identity and
tagline captures our people's passion for helping to make our world
cleaner, healthier and safer for future generations."
Added Diversey President and CEO Ed Lonergan: "Simplifying our name to
Diversey and adopting a meaningful, unified global brand image derives
from our commitment to provide our customers and their employees with
superior and sustainable cleaning, sanitizing and hygiene solutions. Our
new brand strengthens our ability to communicate the benefits of our
high quality products and services."
The corporation's new name and brand are captured in a new logo that
includes the Diversey name and a stylized water lily- a reflection of
the company's heritage of environmental leadership. The bright, clean
and contemporary qualities of the new mark connote the spirit of the
brand. In selected applications, the logo appears with the new tagline
"for a cleaner, healthier future," further strengthening the message of
the company's purpose. The new logo and tagline are two elements of a
broader rebranding of the organization that will touch every piece of
communication worldwide.
Diversey's new identity, branding and tagline will be introduced in a
phased approach over the next two years. Diversey will showcase its new
brand at upcoming industry shows and customer events, including the
largest trade show for the cleaning and sanitation industry, ISSA
Interclean, to be held April 26th - 29th in
Amsterdam. Diversey will also host a daylong summit on climate change
for its customers and business partners just prior to Interclean, a
further demonstration of its industry leadership in sustainability and
environmental issues.
With annual sales of more than $3.0 billion in more than 175 countries,
Diversey is a leading global provider of commercial cleaning, sanitation
and hygiene solutions. The company serves commercial customers in the
building management, lodging, food service, retail, health care, and
food and beverage sectors.
The Diversey name extends back to 1923, with the formation of Diversey
Corporation in Chicago. It eventually became known as DiverseyLever,
and, in 2002, Johnson Wax Professional acquired the company from
Unilever NV. The combined company was known as JohnsonDiversey, Inc.
until today's name change.
About Diversey
Diversey, Inc. is committed to a cleaner, healthier future. Its
products, systems and expertise make food, drink and facilities safer
and more hygienic for consumers and for building occupants. With sales
into more than 175 countries, Diversey is a leading global provider of
commercial cleaning, sanitation and hygiene solutions. The company
serves customers in the building management, lodging, food service,
retail, health care, and food and beverage sectors. Diversey is
headquartered in Sturtevant, Wisconsin, USA. Diversey, Inc. is formerly
JohnsonDiversey, Inc. To learn more, visit www.diversey.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6197028&lang=en
Diversey, Inc.
Mark Goldman
Director, Global Communications
+1
(262) 631-2906 tel
news@diversey.com
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