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Shoebuy.com Uses Amadesa's Customer Experience Suite(TM) to Increase Revenue per Visit and Average Order Values

Online Retailer Improves Marketing ROI With Amadesa's Testing and Segmentation Targeting Solutions

Amadesa (www.amadesa.com), the first company to deliver a single platform for Web site personalization solutions to improve conversion and engagement activity, today announced that Shoebuy.com, one of the largest retailers of footwear and related apparel on the Internet, is using the Amadesa Customer Experience Suite™ to provide visitors with unique, relevant and compelling shopping experiences. By implementing Amadesa's A/B and Multivariate Testing and Segmentation Targeting solutions, Shoebuy.com increased its revenue per visit and average order values.

Shoebuy.com is realizing an impressive ROI with Amadesa's dynamic, online tools because they allow Shoebuy.com to learn quickly and make changes that affect the bottom line without draining marketing resources. Specifically, Amadesa's A/B and Multivariate Testing solutions allow Shoebuy.com to identify which alternative images, copy, offers, navigational components or other elements drive customer engagement. With Segmentation Targeting, Shoebuy.com is able to create predetermined rules to serve the most relevant content to predefined segments, resulting in optimized visits and improved conversion rates.

"With Amadesa, we can easily run multiple tests concurrently on our site and segment traffic through a single, intuitive interface," said James Keller, senior vice president of marketing for Shoebuy.com. "By applying A/B testing to various traffic segments, we understand how and why segments convert differently, empowering us to quickly refine the message, image, offer or landing page to engage with visitors and, ultimately, drive revenue and a greater customer experience."

To date, Shoebuy.com has used Amadesa to:

--  Target mobile users for its recently launched Apple iPhone and iPod
    touch applications.
--  Determine the impact of security logos on the site.
--  Run, design and layout tests across its entire product catalog pages.

"Shoebuy.com recognizes the power of creating optimal user experiences with personalization," said Rita Brogley, CEO of Amadesa. "At Amadesa, our team is committed to working with business-savvy companies like Shoebuy.com to help them build loyalty and increase the likelihood of conversion to improve ROI."

The Amadesa Customer Experience Suite™ has proven successful for companies in a wide variety of industries including retailers, travel, direct marketers, financial service providers and others. The suite offers end-to-end testing and personalization capabilities that help e-businesses of all types maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI.

Amadesa Resources

-- Amadesa Customer Experience Suite Overview

-- Product Overview Paper

-- Company Blog

-- Amadesa Customer Experience Suite Advantages

About Amadesa
Amadesa is the first company to deliver a software-as-a-service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at www.amadesa.com.

About Shoebuy.com
Shoebuy.com is one of the largest retailers of footwear and related apparel on the Internet. Shoebuy.com experiences over 6,500,000 visitors a month and is one of the 10 most visited apparel shopping sites in the country as rated by Hitwise. Shoebuy.com has partnerships with over 1,000 manufacturers and represents over 800,000 products from top brands. Shoebuy.com also operates Bagsbuy.com, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags, Product Express which makes available over 10,000 products with free overnight shipping for the customer who needs the product now, and designer.shoebuy.com which offers a specialized shopping experience and design-focused product from over 200 top designer brands.