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Power Line Partners with Handmark to Put the Best of the Conservative Web in Readers' Hands with a New Mobile Application

Named TIME magazine's first-ever "Blog of the Year," describing it as "a certain Ping-Pong, finish-each-other's-sentences conversational chemistry" merrily covering the politics and culture of the day, is read from the halls of Congress to the newsrooms of New York to offices around the world. The site attracts more than three million readers per month.

The new mobile application provides users with an instant, real-time access to Power Line content, as well as special connections to other conservative commentators. Readers can download the Power Line Mobile app, inviting their favorite writers into their lives, incorporating the "steam" of news and thought into the everyday.

Unlike enhanced mobile websites, content within Power Line Mobile is refreshed automatically. Readers can be visually notified whenever something new comes through the feed. The application will also integrate social networking capabilities so favorite posts can be shared via Facebook, Twitter, and del.icio.us. A customizable "My Feeds" tab will also enables users to access their own preferred news and feature stories.

"Power Line's readers are loyal, brilliant-and very, very busy. We want to give them access to the stream of thought we generate, and putting it conveniently in their iPhone or BlackBerry was a natural," said Joe Malchow who, with authors John Hinderaker, Scott Johnson, and Paul Mirengoff, publishes Power Line. "We are pleased to work with Handmark to develop an exquisitely simple mobile application that keeps our readers connected around the clock."

Power Line Mobile was developed in partnership with Handmark, whose Mobile Publishing Platform (MPP), supports a wide variety of major newspapers, magazines and other leading content destinations like Power Line launch quality mobile applications quickly.

"Targeted news sites and blogs are now clearly an important source of information," said Evan Conway, EVP of Marketing at Handmark. "It's exciting to extend the reach of Power Line to a mobile audience through our mobile application publishing platform."

The Power Line mobile application is available free for the iPhone and BlackBerry smartphones from the Handmark website at http://bit.ly/dd8IhM.

For more information about the Handmark Mobile Publishing Platform, visit www.handmarkmobileapps.com.

About Handmark

Handmark is the leading developer and distributor of mobile applications and services, specializing in mobile solutions for publishers and media companies. Handmark is the only company to support development across all major mobile platforms, as well as distribution, monetization and on-going innovation for its partners. Handmark has proven its leadership in delivering fun, engaging, valuable experiences for mobile customers over the last 10 years. For more information, visit www.handmark.com.

About Power Line

Power Line is a highly influential conservative political blog authored by prominent attorneys John H. Hinderaker, Scott W. Johnson and Paul Mirengoff and published by Joe Malchow. The blog covers news, analysis and editorial opinion pieces on public policy issues including income inequality, income taxes, campaign finance reform, affirmative action, welfare reform, and race in the criminal justice system. Both Hinderaker and Johnson are fellows of the Claremont Institute. Their articles have appeared in National Review, The American Enterprise, American Experiment Quarterly, and newspapers from Florida to California. The blog has been quoted in The New York Times, The Wall Street Journal, and has appeared frequently on CNN. For more information visit www.powerlineblog.com.

Handmark
Erica Cohen, 816-268-2956
ecohen@handmark.com
or
Power Line
Joe Malchow, 908-578-8070
jm@joemalchow.com