NEWS

WIRES

OTHER

Lifesize 'Brings Video Conferencing into a New Decade', Say UK's Search Laboratory

Search Laboratory Ltd, the Leeds-based multilingual search marketing specialist, is using the system, from U.S. company LifeSize, for global client meetings and found it a huge benefit when the 'big freeze' put a halt to travelling.

Managing Director Ian Harris believes most people's perceptions of videoconferencing are stuck in the last decade. "Systems used to be very slow, with the image changing once every few seconds, the quality was poor and often, the sound wasn't synchronised with the image" , he says. "With the new systems operating over Broadband using high definition screens, all that has changed."

The company experienced a 30 per cent uplift in profits this January from January 2009, despite the 'big freeze' that has affected so many businesses.

"I've read that companies are investing in 4x4 vehicles to get them around in the snow. It would probably be better for their bottom line, and the environment, to use state-of-the-art videoconferencing," says Harris.

"We are pleased to see Search Laboratory embrace the power of HD video conferencing to improve their business processes and client relationships," said Megan Lueders, director of worldwide channel marketing of LifeSize. "As a Search Laboratory customer, we benefit from meeting face-to-face with our vendor nearly 5,000 miles away at a moment's notice - thus enabling both companies to accomplish more in less time, interact more effectively and save the cost and time of travel."

The nature of Search Laboratory's business - providing multilingual pay-per-click (PPC management) and search engine optimisation (SEO) services - means that many of the company's clients are overseas.

Customers include Massachusetts-based Novell - the worldwide infrastructure software company; Reed Business Information; and LifeSize, the manufacturer of the videoconferencing system, based in Austin, Texas.

Pay-per-click campaigns put a product or service high up in the Google rankings and the advertiser pays only when prospective buyers click on the link. Search Laboratory has pioneered 'Statistical Keyword Bidding'. The company has developed a method of daily bidding for keywords, based on continual analysis of PPC results, that enable it to maximise expenditure on the keywords with the highest probabilities of conversion from click into enquiry.

Lexicon Public Relations Ltd
Sue Baker
UK low rate: 0845-456-2106
Mobile: 07801-355-788
International: +44-1943-830-626
Email: sbaker@lexiconpr.com