Published: February 12, 2010
McDonald's Asks, Athletes: How Do You McNugget?TM
OAK BROOK, Ill. - (BUSINESS WIRE) - Olympians won't be the only ones with a chance to win big this February.
Now through Feb. 19, McDonald's celebrates the spirit of the
Vancouver 2010 Winter Olympic Games by championing Chicken
McNuggets and giving customers a chance to claim the
ultimate victory: a trip for two to the London 2012 Summer Olympic Games
through the "How
Do You McNugget?" TM sweepstakes. Also starting today,
customers can dip their McNuggets in Sweet Chili Sauce, a favorite
international sweet and spicy, Asian-inspired flavor available in
participating U.S. restaurants for a limited time.
"How Do You McNugget?" Sweepstakes
To enter the "How Do You McNugget?" sweepstakes, customers must
visit www.mcdonalds.com/howdoyoumcnugget
and correctly guess how athletes and Olympians enjoy their McNuggets (do
they dunk it, flip it, shake it, etc.?). To find the answers, customers
can watch videos at www.mcdonalds.com/mcnuggets,
featuring Olympians like U.S. freestyle skier Patrick Deneen showcasing
how they "McNugget." Additionally, they can follow the #HowDoYouMcNugget?
conversation on Twitter to find out how athletes like Dwight Howard of
the Orlando Magic, Dustin Byfuglien of the Chicago Blackhawks and boxing
Olympic gold medalist Oscar De La Hoya like to eat their McNuggets.
Howard, Byfuglien and De La Hoya will all be making surprise visits at
McDonald's restaurants in Dallas, Chicago and Los Angeles, respectively,
to demonstrate their McNugget skills. Customers across the country can
follow the action in real time through the #HowDoYouMcNugget
hashtag at http://search.twitter.com.
"Whether they flip them or double dip them, all of our customers enjoy
their McNuggets in their own unique way," said Marta Fearon, Director of
Marketing, McDonald's USA. "The 'How Do You McNugget?' campaign
unites athletes and customers with a passion for McNuggets, giving them
a chance to have their own winning moment at the London 2012 Summer
Olympic Games."
To enter the sweepstakes and for complete rules, visit www.mcdonalds.com/howdoyoumcnugget.
The sweepstakes is open to legal residents of the U.S. who are 13 years
of age or older at time of entry. Void where prohibited. NO PURCHASE
NECESSARY.
Sweet Chili Sauce
To celebrate the international spirit of the Vancouver 2010 Winter
Olympic Games, McDonald's is bringing Sweet Chili Sauce to participating
U.S. restaurants for a limited time in 2010. The sweet and spicy sauce
is already a favorite flavor in restaurants around the world, and fuses
together a delicious and proprietary Asian-inspired blend of cayenne and
dried red pepper with hints of salt, sugar and garlic. Customers are
invited to vote for their favorite McNuggets sauces online at www.mcdonalds.com/mcnuggets.
About McDonald's & Chicken Quality
McDonald's chicken comes from trusted, dedicated suppliers including
Keystone Foods and Tyson Foods, Inc. McDonald's works closely with all
of its chicken suppliers to ensure stringent food quality and safety
standards are followed to deliver high-quality chicken products in our
restaurants, everyday.
About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality
ingredients to more than 26 million customers every day. Nearly 90
percent of McDonald's 14,000 U.S. restaurants are independently owned
and operated by local business men and women. Customers can now log
online for free at any of the 11,000 participating Wi-Fi enabled
McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com,
or follow us on Twitter (@McDonalds)
and Facebook (Facebook.com/McDonalds)
for updates on our business, promotions and products.
(c) 2010 McDonald's
Tara Hayes, McDonald's USA
630-623-3826
tara.hayes@us.mcd.com
or
Megan
Severs, GolinHarris
773-339-9421
msevers@golinharris.com
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