Published: February 09, 2010
Merkle Promotes Zhengda Shen to Executive Vice President and Chief Operating Officer
COLUMBIA, Md. - (BUSINESS WIRE) - Merkle (www.merkleinc.com),
one of the nation's largest and fastest growing customer relationship
marketing agencies, today announced the promotion of 10-year Merkle
veteran Zhengda "Z" Shen to the role of executive vice president and
chief operating officer. In his new role, Shen will oversee Merkle's
analytics, technology and data groups in the creation, development and
deployment of database marketing solutions and innovative marketing
approaches that harness quantitative marketing insights for clients.
Prior to his new role, Shen served as senior vice president of Merkle's
Quantitative Solutions Group, which provides the critical analytical
insight needed to drive the firm's highly targeted and measurable
marketing solutions for leading client organizations and brands. Shen
joined Merkle in 2000 and played a key leadership role in building
Merkle's analytics and data businesses. In 2005, at age 31, he became
the youngest vice president in the company's history.
Shen said, "Merkle's value proposition has always been our world-class
offering in data, analytics and technology. However, what sets us apart
now is our ability to integrate those three functions to really harness
the power of data to drive fact-based marketing decisions and to uncover
customer insights to develop actionable strategies that drive successful
marketing programs for our clients. I am excited to be continuing at
Merkle in the new and expanded role of chief operating officer, and am
looking forward to executing on Merkle's customer relationship marketing
vision."
Merkle Chairman and CEO David Williams said, "In the past 10 years, Z
has made enormous contributions to Merkle. Most recently, he oversaw our
Quantitative Solutions Group and guided that division during a period of
aggressive growth and development. As chief operating officer, I am
confident that Z will do a tremendous job in leading Merkle's analytics,
technology and data solutions groups and ensuring that we continue to
leverage our knowledge and resources more effectively than ever before
to create outstanding results for clients."
About Merkle
Inc.
Merkle is one of the nation's largest and fastest growing customer
relationship marketing agencies. For more than 20 years, Fortune 1000
companies and leading nonprofit organizations have partnered with Merkle
to maximize the value of their customer portfolios. By combining a
complete range of marketing, technical, analytical and creative
disciplines, Merkle works with clients to design, execute and evaluate Integrated
Customer Marketing programs. With more than 1,000 employees, the
privately held corporation is headquartered near Baltimore in Columbia,
Maryland with additional offices in Boston, Chicago, Denver, Little
Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md.
For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
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Contact
Merkle Inc.
Sarah Piccirilli, 443-542-4288
SPiccirilli@merkleinc.com
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