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Sonam Kapoor is The Brand Ambassador of ANANT Single Line Diamond Jewelery

By Mandeep Puri

The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of the gem & jewellery industry has showcased ANANT, an exquisite range of single line diamond jewellery. Being jointly undertaken by the GJEPC with Gold Souk, in association with Rio tinto Diamonds, IGI and All India Gem & Jewellery Federation, ANANT is the first of its kind initiative by the industry, for the industry to boost and sustain growth of diamond jewellery in India. Adorned by the timeless beauty, Sonam Kapoor, ANANT's collection comprising of exquisite Single Line Diamond jewellery will be available at over 200 retail outlets across the country.

With the participation of 27 manufacturers and hundreds of retail outlets, GJEPC has launched a nationwide campaign across various platforms to promote diamonds and diamond jewellery in India. Gujarat is a critical market for Gems & Jewellery and GJEPC is confident of the spread and reach of this initiative.

Sense and simplicity is the trend these days. Woman of today are distinct from those of yore. Classy and trendy are the words that define a modern woman. Hence the jewellery she wears has to be a reflection of her personality. Single line diamonds are increasingly becoming suitable for every occasion.

In the same light, marriage is the manifestation of the greatest relationship in the world- love. Diamonds are a symbol of undying love. Diamonds undeniably are the answer to the big fat Indian wedding.

Anant, with its versatile designs and cuts for the woman of today, will enthral one and all on this special occasion. Diamonds apart from being symbols of love and admiration also have the innate quality of reflecting emotions associated with the various stages in a woman's life. Diamonds speak of infinite experiences. On D day, to be adorned with diamonds would be every bride's dream.

Mandeep Puri is a freelance writer who can do anything with words. He has been a Tribune crime reporter, business, sport, entertainment and municipal reporter. Contact Mandeep at his blog mandeeppuri.blogspot.com or at NewsBlaze.