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Eligibility of 2010 Pro Bowl and Super Bowl XLIV Winners for Responsibility Has Its Rewards Sweepstakes Confirmed by TEAM Coalition and Hillard Heintze

In the hours leading up to the kick-off for both the 2010 Pro Bowl and Super Bowl XLIV at Sun Life Stadium, the eligibility of the winners of the Responsibility Has Its Rewards (RHIR) sweepstakes for designated drivers was confirmed by TEAM Coalition (Techniques for Effective Alcohol Management) and Hillard Heintze, one of the fastest growing strategic security advisory and management firms in the United States.

The Houston Texans Designated Driver for the Season, Marco Hernandez of Houston, TX received two tickets to the Pro Bowl, roundtrip airfare and hotel accommodations. The grand prize winners of the Responsibility Has Its Rewards sweepstakes for designated drivers with the NFL are the Indianapolis Colts Designated Driver for the Season, Melissa Stovall of Louisville, KY, and the Saints Designated Driver for the Season, Lloyd Crochet of Harahan, LA. Each received roundtrip airfare and hotel accommodations along with two tickets to the Super Bowl.

Hillard Heintze provided background checks for all the winners with the support of S2Verify, the background screening industry's new revolutionary technology, to confirm their eligibility. Hillard Heintze will provide similar services for TEAM Coalition when TEAM rewards the Designated Drivers for the Season from the teams who will compete in the 2010 NCAA® Men's Final Four® and Championship Game in April 2010 and the NBA Finals® in June 2010.

This is the sixth consecutive season that TEAM Coalition and the NFL have joined together in support of designated driver programs at all NFL stadiums during the 2009 season. This year over 152,000 NFL fans registered for the Responsibility Has Its Rewards sweepstakes in NFL stadiums by pledging to be designated drivers.

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members are united by a shared mission to provide effective alcohol service training in public assembly facilities and promote responsible alcohol consumption that enhances the entertainment experience while reducing alcohol-related instances both in facilities and on surrounding roadways.

TEAM's Responsibility Has Its Rewards™ promotion for designated drivers counted over 600,000 sports fans who pledged to be designated drivers at MLB, MLS, NFL and NBA games in 2009. The NFL saw nearly a 9-percent increase in designated drivers from 140,000 in 2008 to 152,000 in 2009.

"It is critical to TEAM Coalition that the winners of the Responsibility Has Its Rewards sweepstakes for designated drivers are true representatives of responsible behavior," said Jill Pepper, executive director of TEAM Coalition. "Hillard Heintze provides us with assurance that the Designated Drivers for the Season and sweepstakes winners are exemplary fans, worthy of such special experiences -- not only to attend the games but to be recognized on behalf of all the fans who pledge to stay sober and make sure their friends and family get home safely."

"It's a special honor to be involved in this initiative," said Arnette Heintze, co-founder and CEO of Hillard Heintze. "Day in and day out, we're working with national sports venues across the nation to address the risks and threats confronting stadium venues, large entertainment complexes and mass-gathering events. And one of the critical priorities that we emphasize over and over again is that when stadium owners and their security planners are informed, disciplined and consistent in promoting responsible drinking and positive fan behavior, they lower risks to their fans, players, staff and other constituents as well as their brands and reputation."

About TEAM Coalition
TEAM Coalition members and supporters include National Football League, Major League Baseball, Major League Soccer, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies - Sportservice, Beer Institute, Anheuser-Busch Companies, MillerCoors Brewing Company, National Association of Broadcasters, Live Nation, Contemporary Services Corporation, International Association of Assembly Managers, and the National Highway Traffic Safety Administration. For more information go to www.teamcoalition.org.

About Hillard Heintze
Hillard Heintze provides the strategic thought leadership, trusted counsel and end-to-end services that help senior executives and decision-makers -- those responsible for the performance of leading public and private corporations as well as government agencies and major public service organizations -- assess, establish and carry out best-in-class security strategies and investigations to protect and preserve the safety of their people, property, performance and reputation. In August 2009, Hillard Heintze was recognized by Inc. Magazine as one of America's fastest growing private companies. The magazine ranked Hillard Heintze No. 242 on the 2009 Inc. 500 list. For more information go to www.hillardheintze.com.