NEWS

WIRES

OTHER

Regal Entertainment Group Announces "Red Carpet Dreams Sweepstakes" For a Trip to the 2011 Oscars®

"We are proud to partner with the Academy of Motion Pictures Arts and Sciences to offer this fantastic opportunity for our Regal Crown Club members to be a part of the Academy Awards in 2011. This sweepstakes offers our most loyal patrons the chance to see their favorite stars arrive on the Red Carpet at the industry's premier event. Since 2005 Regal has offered our moviegoers this amazing opportunity to be a part of Hollywood's biggest show," stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising.

"The Academy Awards is the world's biggest celebration of movies. And this year, with the expansion of the Best Picture category to ten nominees, we believe we'll truly have something for every moviegoer to root for," offered Academy President Tom Sherak. "Seeing nominated films on the big screen and having an opportunity to win a trip to the red carpet is a movie lover's dream. We are thrilled to be a part of this program."

Through a promotional partnership with the Academy of Motion Pictures Arts and Sciences, Regal is able to offer a grand prize package for two sets of winners which includes access to view the Red Carpet Arrivals from the fan bleachers at the 83^rd Academy Awards Ceremony in 2011. With more than 6-million active members, Regal Crown Club is the number one theatre loyalty program in the country.

To enter the sweepstakes, moviegoers can sign up now or use their existing Regal Crown Club card when purchasing tickets to any of the 2009 Academy Award nominated films in the following categories: Best Picture, Actor in a Leading Role, Actor in a Supporting Role, Actress in a Leading Role, Actress in a Supporting Role, Directing, Animated Feature Film, Music (Original Score), Writing (Adapted Screenplay), Writing (Original Screenplay). The sweepstakes is available at Regal Entertainment Group theatres across the country from February 5 through March 6, 2010. The grand prize is an all expense paid trip for two to view the Red Carpet Arrivals at the 83^rd Academy Awards Ceremony in 2011. The grand prize will be awarded to two sets of winners.

As an added incentive, Regal Crown Club members will receive 5 Extra Credits for each ticket they purchase to a nominated film in any of the above mentioned categories during the sweepstakes dates. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. In addition, Regal Crown Club members can participate in the following benefits:

• Enjoy Dollar Days - $1 selected candy every Monday and $1 small popcorn on Tuesdays.
• Create a personal online account to watch RCC credits build and view exclusive offers.
• Receive monthly online Regal Crown Club newsletter communications.
• Receive emails about special movie promotions and programs in your area.
• Win great prizes through various member sweepstakes throughout the year.
• Earn Extra Credits toward free popcorn, soft drinks and movies.

Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com. Full contest rules are also available online.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,768 screens in 548 locations in 39 states and the District of Columbia. Regal operates theatres in all of the top 32 and 44 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.

About the 82^nd Academy Awards
Academy Awards for outstanding film achievements of 2009 will be presented on Sunday, March 7, 2010, at the Kodak Theatre at Hollywood & Highland Center, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 200 countries worldwide.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6166293&lang=en

Media Contact:
Dick Westerling
Senior Vice President of Marketing & Advertising
Regal Entertainment Group
865-925-9539