Published: January 29, 2010
Preacher's Kid Opens at Select Theaters Nationwide
Gener8Xion Entertainment To Donate 100% of Its Share of Opening Night Film Receipts to the Relief Efforts in Haiti
Preacher's Kid, Gener8Xion Entertainment's newest feature film debuts nationwide Friday, January 29th, but it might take the distributor a bit longer than normal to see any money from its release. This is because Gener8Xion is donating 100% of the opening night net proceeds to the relief efforts in Haiti.
For Gener8xion CEO Matthew Crouch, the gesture is simply a natural outgrowth of his decades long relationship with the country. "My family has shared a long-time love for the people of Haiti," says Crouch, who is also one of the film's producers. "Having made numerous trips there over the years as my mother funded a hospital and supported an orphanage, it's touched our hearts to see how the world has stepped forward to give so generously to the relief efforts. We conceived this as a wonderful opportunity to keep attention focused on a tragic situation as well as give people a way to utilize something they'd ordinarily be doing - going to a movie Friday night - to be a blessing to the Haitian people.
Preacher's Kid, which Gener8Xion co-produced with Warner Premiere, is an inspirational film that conveys the Biblical parable of the Prodigal Son as a modern day urban musical. The film stars platinum-selling Capitol Records artist LeToya Luckett, who plays "Angie King," a 20-something daughter of minister who, longing to experience more of life, and with dreams of fame and fortune, strikes out on her own for the very first time, joining a traveling gospel show. She soon discovers that life on the road is tough; but even more, she fears going home with nothing to show for it, or worse, that her father may no longer love her.
Sharif Atkins ("White Collar"), producer, songwriter and recording artist Tank, Grammy-nominated R&B crooner Trey Songz, Greg Alan Williams ("Remember the Titans", "Baywatch"), Essence Atkins ("Half & Half", "Are We There Yet?"), EMI gospel artist Kierra "KiKi" Sheard, veteran actor Clifton Powell and Tammy Townsend ("Sherri") round out the cast. The film is written and directed by Stan Foster ("Woman Thou Art Loosed") .
The film will open in over 100 theaters in 33 markets which include: Los Angeles, New York, Chicago, Dallas, Houston, Atlanta, Detroit, Washington, DC; Philadelphia, Cleveland, Nashville, Memphis, Birmingham, AL; Jacksonville, FL; Albuquerque, NM; Canton, OH; Chattanooga, TN; Cincinnati, OH; Corpus Christi, TX; Denver, CO; Indianapolis, IN; Kansas City, MO; Miami, FL; Mobile, AL; Montgomery, AL; Oklahoma City, OK; Orlando, FL; Phoenix, AZ; Portland, OR; San Antonio, TX; Seattle, WA; Tulsa, OK; Virginia Beach, VA.
The unprecedented effort of donating a film's opening net proceeds has never been done by a a studio or independent distributor. With theaters generally keeping upwards of 60% of box office revenue, Gener8Xion estimates that this will translate to approximately 1/3 of the cost of each ticket sold being sent directly to provide immediate relief to Haiti.
Preacher's Kid is a heartfelt film whose themes of family, faith and second chances echo Gener8Xion's vision to give back to the people of Haiti. Don't miss an opportunity to no only be entertained and inspired, but to help support those who need it most. Bring your family, friends and neighbors to theaters this Friday to see Preacher's Kid. For more information, please visit www.preacherskidfilm.com; for press inquiries please call or email Karen Lewis.
Search News
Daily News
