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Red Baron Hockey Moms Event Will Recognize and Reward Moms

Essays will be judged on the mom's commitment to the sport of youth hockey, including focus on family, time management, fundraising efforts, and more. Ten moms will be selected and rewarded with a variety of prizes from the makers of Red Baron pizza, including a $50 Cub Foods gift card and $500 each to be donated in their names to their children's youth hockey associations. The ten moms and their families will also win an exciting day of activities on Saturday, March 20, 2010 including the WCHA Final Five Championship game at the Xcel Energy Center, where the moms will be honored during an on-ice ceremony and one mom's name will be randomly selected as the grand prize winner of a kitchen appliance makeover, compliments of Frigidaire and Warners' Stellian.

"Hockey moms are a very special group and play a variety of important roles. We are honored to reward them for their effort and dedication to their families with our Red Baron Hockey Moms program," said Dan Hammer, senior vice president of marketing for Schwan's Consumer Brands North America, Inc. The extremely popular program is returning for the ninth consecutive year. As part of Minnesota-based Schwan's Consumer Brands North America, Inc., Red Baron pizza is perfect for on-the-go families - such as hockey families - who lead busy lives and want great tasting, convenient food that fits their lifestyle.

Minnesota, renowned as "the state of hockey," has more children participating in organized hockey than any other state in the U.S. Last season, more than 40,000 boys and girls were registered to play youth hockey, while approximately 10,000 boys and girls played hockey on high school teams. Minnesota Hockey, the statewide governing body of amateur hockey, is part of the Red Baron Hockey Moms program for the second year, communicating contest details and information to youth players, coaches, team managers, and association presidents.

For more information about Red Baron products and the Red Baron Hockey Moms program including contest rules, visit www.RedBaron.com.

Red Baron products are marketed by Schwan's Consumer Brands North America, Inc., a subsidiary of The Schwan Food Company, which has produced and distributed premium frozen foods since 1952. Its brands include Red Baron, Freschetta^®, and Tony's pizzas, Asian Sensations snacks and appetizers, and Larry's potatoes. The business is based in Bloomington, Minnesota, and the brands are represented in more than 50,000 retail outlets across the United States. Established in 1976, the Red Baron brand offers a wide range of products and varieties designed with the entire family in mind.

(c)2010 Schwan's Consumer Brands North America, Inc. All Rights Reserved.

For Schwan's Consumer Brands North America, Inc.
Kristin Lennert Murra, 612-252-9757 x205
kmurra@orangeseed.com